CatchThis Blog / Catchword in the News

Erin Milnes

June 7, 2018

Erin Milnes (A88) loves to create new words. Not words to be added to the dictionary, but brand names for new products and companies.

Erin Milnes

February 28, 2018

…We worked on a name with (the naming agency) Catchword. We also wanted people to know that while we were creating something new, our offerings…social innovation, data-driven solutions, virtualization technology…were going to come with us and be a key part of our strategy.

Erin Milnes

August 23, 2017

With two decades in the name game behind her, co-founder of Catchword, Maria Cypher, has christened countless products … She takes us through the process of finding the perfect name for yours.

Erin Milnes

July 24, 2017

Silicon Valley puts an incredible amount of thought into naming their products and services, and is especially careful when it comes to naming new brands, subsidiaries, or start-ups.

Erin Milnes

July 19, 2017

… “The notion that namers are hippies and poets jotting down names on cocktail napkins couldn’t be farther from the truth,” says Mark Skoultchi, a partner at Catchword, the agency that named the Fitbit Flex and Force and Starbucks’s Refreshers line….

Erin Milnes

July 14, 2017

…The budget for a naming project can range from $6,000 up to six figures, according to Maria Cypher, creative director of Catchword Branding, which works with both startups and global corporations. …

Erin Milnes

March 23, 2017

… Bixby can also be a good brand for Samsung because it doesn’t have many preexisting associations with it, said Laurel Sutton, co-founder of the naming firm Catchword, linguist and information officer for the American Name Society. …

Erin Milnes

February 27, 2017

When it comes to naming their small business, many owners think all they need to do is jot down a few ideas on a napkin. “People leave the naming to the end or don’t put enough effort into it,” said Laurel Sutton, principal at Catchword…

Erin Milnes

October 29, 2016

In the high-stakes world of internet domains, .eco was a dream green prize — and is now finally going online Imagine sitting across from your friend at a pub, several pints in, with a big idea — one that could change the internet and maybe even help the planet. The prelude, perhaps, to nothing but a hangover. […]

Erin Milnes

September 1, 2016

Maria Cypher, Principal and Creative Director at Just the Word and Catchword Branding Maria Cypher Principal, Creative Director Just The Word, Catchword Branding Twitter | LinkedIn   Fast Facts Location: San Francisco Bay Area & New York City How long have you been in the domain industry? Since 1999, when a naming client got up in the middle […]