CatchThis Blog / Catchword in the News

Erin Milnes

August 23, 2018

Meal kit delivery is relatively new, but the concept has spawned fierce competition in the last six years. With a raft of similar companies vying for the same customers, the pressure is on for branding teams to make sure their company stands out from the crowd. That process starts with the company name. And for […]

Erin Milnes

August 22, 2018

A few years ago, Brandon Leach and Zack Poleto were ready to open their pop-up restaurant in Bloomington, inspired by their favorite dishes from all over the world. But what to name it? That, as it turns out, was no easy feat. They did deep dives on Google, looking for a cooking-themed name that popped—one […]

Erin Milnes

June 7, 2018

Erin Milnes (A88) loves to create new words. Not words to be added to the dictionary, but brand names for new products and companies.

Erin Milnes

February 28, 2018

…We worked on a name with (the naming agency) Catchword. We also wanted people to know that while we were creating something new, our offerings…social innovation, data-driven solutions, virtualization technology…were going to come with us and be a key part of our strategy.

Erin Milnes

August 23, 2017

With two decades in the name game behind her, co-founder of Catchword, Maria Cypher, has christened countless products … She takes us through the process of finding the perfect name for yours.

Erin Milnes

July 24, 2017

Silicon Valley puts an incredible amount of thought into naming their products and services, and is especially careful when it comes to naming new brands, subsidiaries, or start-ups.

Erin Milnes

July 19, 2017

… “The notion that namers are hippies and poets jotting down names on cocktail napkins couldn’t be farther from the truth,” says Mark Skoultchi, a partner at Catchword, the agency that named the Fitbit Flex and Force and Starbucks’s Refreshers line….

Erin Milnes

July 14, 2017

…The budget for a naming project can range from $6,000 up to six figures, according to Maria Cypher, creative director of Catchword Branding, which works with both startups and global corporations. …

Erin Milnes

March 23, 2017

… Bixby can also be a good brand for Samsung because it doesn’t have many preexisting associations with it, said Laurel Sutton, co-founder of the naming firm Catchword, linguist and information officer for the American Name Society. …

Erin Milnes

February 27, 2017

When it comes to naming their small business, many owners think all they need to do is jot down a few ideas on a napkin. “People leave the naming to the end or don’t put enough effort into it,” said Laurel Sutton, principal at Catchword…