CatchThis Blog / CatchThis News

Erin Milnes

April 18, 2019

GoMotion, SportsEngine’s all-in-one platform for sport studio owners and instructors, has rebranded with a new look and a new name from Catchword. Formerly called SE  Studio, GoMotion makes it easy to manage activity classes, registration, payments, website, and more. “We are excited to announce the rebrand of SE Studio to GoMotion,” said Tom Fristoe, Vice […]

Erin Milnes

April 11, 2019

CEO and cofounder John MacDonald explained in a post on Medium that the new name, born from the word expansive, means “growth, expansion, and action” and reflects the company’s growing team and expanding business and vision.

Erin Milnes

April 10, 2019

This week, Catchword’s own Mark Skoultchi explores how a word’s negative baggage can actually help a brand name carry more weight with its target audience.

Alex Kelley

March 26, 2019

Haven is ambitious — in its marketing at least.

Erin Milnes

March 14, 2019

Catchword co-founder Laurel Sutton recently spoke with BabyNames.com about celebrity names (baby and otherwise), personal brands, and other namely things on its podcast.

Alex Kelley

March 5, 2019

Even people who like to contrive pronunciation issues, like your friend who insists on ordering a “kwa-sánt” at Starbucks, won’t be able to mess up Bonvoy.

Erin Milnes

March 1, 2019

To our dear readers, this may sound like more of the same — after all, just a few months ago Catchword announced that it was ranked #1 naming agency worldwide by Clutch for the second year in a row — but this time the competitive field includes all marketing and advertising agencies.

Erin Milnes

February 27, 2019

As a linguist as well as professional namer, Laurel will provide insight into the names of fast food and how they reflect our culture.

Erin Milnes

February 7, 2019

The Indianapolis 500 has a new presenting sponsor, and it bears a Catchword name.

Erin Milnes

February 1, 2019

Attain combines a member’s health history with their Apple Watch® activity to provide personalized goals, achievable actions, and big rewards—such as an Apple Watch or gift cards from popular retailers.