CatchThis Blog / Branding

Jed Rendleman

March 2, 2016

So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to call it? Here at Catchword, we know that naming is tough. Even with our nearly 20 years of naming experience, every project still presents unique challenges. But with some time, elbow grease, and professional naming agency wisdom, we can help you name it like a pro!

Alex Kelley

February 17, 2016

This is just a friendly reminder that just because something is newly available for purchase, or heralded as the next big thing, or advertised as eminently necessary, doesn’t mean you should buy it. This includes Snuggies, combination PB and J jars, and the .cloud extension. A big part of naming in the 21st century concerns […]

Alex Kelley

January 14, 2016

Companies get bought and sold, folded in and spun off all the time. It’s a matter of business, of profits and losses and an ever shifting constellation of competitors and jockeying for position—this is how our system works. NO NEED TO BE SENTIMENTAL ABOUT IT…RIGHT? I just saw that Lenovo purchased Motorola Mobility. The Lenovo […]

Alex Kelley

December 3, 2015

Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers is difficult. The names of a hierarchical product line have to be distinct so as not to be confused, and yet part of an intuitive family so they appear obviously linked to the same product […]

Jed Rendleman

November 11, 2015

  Gone are the simple days. The days when pa would drive us in the Packard down to the druggist, throw us a nickel for the soda jerk. But while we no longer live in the 50’s, nostalgia never dies, even if our nostalgia is for times when we were just a twinkle in pa’s […]

Alex Kelley

November 5, 2015

1) The Indomitable Thesaurus This one should be transparently incontrovertibly patently obviously obvious. When a client needs a name that says reliability, we need to know every way to say reliability, and there’s no more reliable way to do that than using a good ole fashioned thesaurus. Thesauri are a namer’s best friend. Some namers […]

Jed Rendleman

October 28, 2015

Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than just sitting around the kitchen table, drinking wine and shouting ideas at your friends (that’s actually what we do after work). Name creation is part art, part science, and it’s very easy to do it […]

Mark Skoultchi

September 30, 2015

This blog originally appeared on Brandchannel on 9/25/15 The past two years have seen a dramatic expansion of domain-name alternatives. Before the rollout of hundreds of generic top-level domains (gTLDs) that began in 2014, new businesses looking to secure a web address typically faced the gold-standard (but often expensive or unavailable) choice of .com or […]

Alex Kelley

September 16, 2015

This year, Uber and Airbnb launched magazines to further connect with their passengers, drivers, and guests. The idea isn’t new—though everyone’s favorite in-flight catalogue Skymall has been grounded due to bankruptcy, airline periodicals do reach a robust, affluent and literally captive audience, at least while the seat-belt sign is illuminated. Now, Uber and Airbnb are […]

Alex Kelley

August 20, 2015

At Catchword, we’ve been in the naming business for 17+ years and helped many clients conduct consumer tests on a new name…and we’ve also talked a lot of clients out of consumer testing as well. Just for clarification, consumer testing is not the same as a global linguistics check that ensures a name is pronounceable […]