CatchThis Blog / Branding

Alex Kelley

August 3, 2017

Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero to Coke Zero Sugar, promising that Coca Cola Zero Sugar will have an “even better unique blend of flavors” … and riled up they got. At first glance, the change can be a head scratcher. […]

Erin Milnes

March 23, 2017

Thanks to Werner Brandl, our German partner, for the heads up about this German copycat for Skinnygirl brand cocktails. Pretty edgy and aggressive, but perhaps the word doesn’t have the same connotation abroad. (Photo courtesy Werner Brandl c. 2017) Thanks to Werner Brandl, our German partner, for the heads up about this German copycat for Skinnygirl brand […]

Mark Skoultchi

January 31, 2017

If you are a sports fan, or have ever lived with one, you know that true fans don’t just know their players’ names, numbers, and stats. They live and die with them every season. But, as arena-naming rights continue to sell to the highest bidder—however ludicrous the result—fans are losing their connection to what once […]

Erin Milnes

January 26, 2017

Imitation fragrances are big business with a small price tag, and the names can be pretty darned entertaining. Some are inspired. Some, quite frankly, stink. I browsed a Big Lots store recently while visiting my mom in Virginia. I hadn’t been in one in ages and was very curious about the state of cheap goods these […]

Alex Kelley

November 16, 2016

Donald J. Trump, a man who needs no introduction, is gearing up to launch a new line of hotels in 2017. They’re called “Scion Hotels.” The most conspicuous part of the name is actually an absence… where’s the T word? Why not give some nod to the name Trump, which has been the cornerstone of […]

Erin Milnes

August 4, 2016

Last time in our survey of chatbot names from MobileBeat 2016, we talked about several noteworthy bot-less entrants. Today we’ll review a few of the bot-iful, including the surprise winner of the first-ever International Botathon. Botender: This San Francisco company’s offering also received runner up honorable mention in the Botathon. It seeks to end the frustration of diners […]

Erin Milnes

July 25, 2016

Bots—the cyber assistants we’ll all be using soon to make travel plans, shop, place orders at restaurants, and even answer messages, at least according to Silicon Valley pundits. VentureBeat founder Matt Marshall stated there are now more than 10,000 chatbots on Facebook. Look out, Siri. It’s not just search and calendar management anymore. This year’s […]

Erin Milnes

May 9, 2016

*Guest post by Werner Brandl, Munich* For an English speaker from the United States, a visit to Germany can be an exciting as well as amusing experience. Most items found in a US supermarket are branded with English words and phrases—if we disregard the Italian and French-heavy deli section. But in Germany, many English terms […]

Jed Rendleman

March 2, 2016

So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to call it? Here at Catchword, we know that naming is tough. Even with our nearly 20 years of naming experience, every project still presents unique challenges. But with some time, elbow grease, and professional naming agency wisdom, we can help you name it like a pro!

Alex Kelley

February 17, 2016

This is just a friendly reminder that just because something is newly available for purchase, or heralded as the next big thing, or advertised as eminently necessary, doesn’t mean you should buy it. This includes Snuggies, combination PB and J jars, and the .cloud extension. A big part of naming in the 21st century concerns […]