CatchThis Blog / Branding

Alex Kelley

June 20, 2019

An announcement rocked the tech and astrology worlds this week: Facebook is developing a blockchain-based currency that can be used throughout the platform for e-commerce, the world over. The name? Libra. To acquire Libra, users need to work through a nonprofit, Geneva-based Facebook subsidiary called Calibra—see what they did there with the suggestion that the […]

Alex Kelley

June 18, 2019

Right to Shower, a social initiative and soap maker formed as a partnership between Unilever and San Francisco–based Lava Mae, aims to change that by donating 100% of its profits to charities providing mobile shower units that allow people typically without access to a shower to freshen up.

Erin Milnes

April 10, 2019

This week, Catchword’s own Mark Skoultchi explores how a word’s negative baggage can actually help a brand name carry more weight with its target audience.

Erin Milnes

March 14, 2019

Catchword co-founder Laurel Sutton recently spoke with BabyNames.com about celebrity names (baby and otherwise), personal brands, and other namely things on its podcast.

Erin Milnes

January 28, 2019

DesignRush cited Catchword’s impressive portfolio, client list, & case studies, industry reputation and thought leadership, and team expertise as the factors that set Catchword apart from its competition.

Erin Milnes

June 7, 2018

June is shaping up to be media month for Catchword! Earlier this week, Creative Director Erin Milnes was the subject of a story by her alma mater, St. John’s College. “A brand name is a very, very short story,” Milnes says. And on Monday, 6/11, Senior Strategist and Linguist Laurel Sutton will be the featured […]

Alex Kelley

October 12, 2017

Jet, the aspiring giant online retailer trying to swipe a slice of Amazon’s (organic) Whole Foods pie has just launched a slightly upscale house brand for food and other household essentials. They’re calling it Uniquely J. Jet.com spokeswoman Meredith Klein told the New York Post, “Uniquely J is yet another way Jet.com is innovating for the metro millennial. […]

Alex Kelley

August 3, 2017

Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero to Coke Zero Sugar, promising that Coca Cola Zero Sugar will have an “even better unique blend of flavors” … and riled up they got. At first glance, the change can be a head scratcher. […]

Erin Milnes

March 23, 2017

Thanks to Werner Brandl, our German partner, for the heads up about this German copycat for Skinnygirl brand cocktails. Pretty edgy and aggressive, but perhaps the word doesn’t have the same connotation abroad. (Photo courtesy Werner Brandl c. 2017) Thanks to Werner Brandl, our German partner, for the heads up about this German copycat for Skinnygirl brand […]

Mark Skoultchi

January 31, 2017

If you are a sports fan, or have ever lived with one, you know that true fans don’t just know their players’ names, numbers, and stats. They live and die with them every season. But, as arena-naming rights continue to sell to the highest bidder—however ludicrous the result—fans are losing their connection to what once […]