November 16, 2020
No one wants to be the next Aunt Jemima, Fair & Lovely, or Washington Redskins. This week’s How Brands Are Built features Catchword linguist Laurel Sutton on how to ensure your brand name doesn’t hurt you or your customers.
CatchThis Blog / Branding
March 31, 2020
Whether colleague or competitor (or both!), these folks share the branding lens through which we view the world, and truly get why we love what we do.
March 16, 2020
Consistent high marks, together with the company’s significant market presence, maintained Catchword’s lead in the burgeoning field of 2,775
August 13, 2019
An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless
July 24, 2019
Werner Brandl, a close naming partner of Catchword in Germany, wrote an interesting piece on the use of “smart” to characterize today’s intelligent home products. In particular, Brandl’s piece focuses on Google (including its Nest brand of home products) and considers the search giant’s communication shift away from “smart home” to “helpful home.” Here is […]
July 18, 2019
If you are into (or just currently in) clothes, you may want to try this on for size: Urban Outfitters, Inc. (UO) has just launched Nuuly, a clothing-subscription service. For 88 bucks a month, subscribers can choose 6 items from UO, Anthropologie, Free People, third-party designers and vintage collections—and then swap them out for new […]
June 20, 2019
An announcement rocked the tech and astrology worlds this week: Facebook is developing a blockchain-based currency that can be used throughout the platform for e-commerce, the world over. The name? Libra. To acquire Libra, users need to work through a nonprofit, Geneva-based Facebook subsidiary called Calibra—see what they did there with the suggestion that the […]
June 18, 2019
Right to Shower, a social initiative and soap maker formed as a partnership between Unilever and San Francisco–based Lava Mae, aims to change that by donating 100% of its profits to charities providing mobile shower units that allow people typically without access to a shower to freshen up.
April 10, 2019
This week, Catchword’s own Mark Skoultchi explores how a word’s negative baggage can actually help a brand name carry more weight with its target audience.
March 14, 2019
Catchword co-founder Laurel Sutton recently spoke with BabyNames.com about celebrity names (baby and otherwise), personal brands, and other namely things on its podcast.