CatchThis Blog / Branding

Erin Milnes

March 31, 2020

Whether colleague or competitor (or both!), these folks share the branding lens through which we view the world, and truly get why we love what we do.

Erin Milnes

March 16, 2020

Consistent high marks, together with the company’s significant market presence, maintained Catchword’s lead in the burgeoning field of 2,775

Erin Milnes

August 13, 2019

An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless

Mark Skoultchi

July 24, 2019

Werner Brandl, a close naming partner of Catchword in Germany, wrote an interesting piece on the use of “smart” to characterize today’s intelligent home products. In particular, Brandl’s piece focuses on Google (including its Nest brand of home products) and considers the search giant’s communication shift away from “smart home” to “helpful home.” Here is […]

Alex Kelley

July 18, 2019

If you are into (or just currently in) clothes, you may want to try this on for size: Urban Outfitters, Inc. (UO) has just launched Nuuly, a clothing-subscription service. For 88 bucks a month, subscribers can choose 6 items from UO, Anthropologie, Free People, third-party designers and vintage collections—and then swap them out for new […]

Alex Kelley

June 20, 2019

An announcement rocked the tech and astrology worlds this week: Facebook is developing a blockchain-based currency that can be used throughout the platform for e-commerce, the world over. The name? Libra. To acquire Libra, users need to work through a nonprofit, Geneva-based Facebook subsidiary called Calibra—see what they did there with the suggestion that the […]

Alex Kelley

June 18, 2019

Right to Shower, a social initiative and soap maker formed as a partnership between Unilever and San Francisco–based Lava Mae, aims to change that by donating 100% of its profits to charities providing mobile shower units that allow people typically without access to a shower to freshen up.

Erin Milnes

April 10, 2019

This week, Catchword’s own Mark Skoultchi explores how a word’s negative baggage can actually help a brand name carry more weight with its target audience.

Erin Milnes

March 14, 2019

Catchword co-founder Laurel Sutton recently spoke with BabyNames.com about celebrity names (baby and otherwise), personal brands, and other namely things on its podcast.

Erin Milnes

January 28, 2019

DesignRush cited Catchword’s impressive portfolio, client list, & case studies, industry reputation and thought leadership, and team expertise as the factors that set Catchword apart from its competition.