CatchThis Blog / Branding

The Global 1000, Clutch’s most prestigious award, is given to the best companies from around the world across all B2B services ranked by Clutch

Pharmaceutical naming isn’t easy. A brand name has to pass stringent FDA requirements, or those of its international counterparts, and be available as a trademark. But could the folks who came up with Comirnaty and the rest have done a better job?

“The Catchword team is honored and thrilled to see our dedication to excellence recognized by the Clutch analysts, and, more importantly, our clients,” said principal Mark Skoultchi.

No one wants to be the next Aunt Jemima, Fair & Lovely, or Washington Redskins. This week’s How Brands Are Built features Catchword linguist Laurel Sutton on how to ensure your brand name doesn’t hurt you or your customers.

Whether colleague or competitor (or both!), these folks share the branding lens through which we view the world, and truly get why we love what we do.

Consistent high marks, together with the company’s significant market presence, maintained Catchword’s lead in the burgeoning field of 2,775

December is always a blast here at Catchword as we get to look back at the words, names, and taglines that rocked the branding world, and the world at large. As the year—and decade—come to a close, we can’t help but round up some of the greatest hits and also some of the hardest learned lessons from 2019. 

An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless

Werner Brandl, a close naming partner of Catchword in Germany, wrote an interesting piece on the use of “smart” to characterize today’s intelligent home products. In particular, Brandl’s piece focuses on Google (including its Nest brand of home products) and considers the search giant’s communication shift away from “smart home” to “helpful home.” Here is […]

If you are into (or just currently in) clothes, you may want to try this on for size: Urban Outfitters, Inc. (UO) has just launched Nuuly, a clothing-subscription service. For 88 bucks a month, subscribers can choose 6 items from UO, Anthropologie, Free People, third-party designers and vintage collections—and then swap them out for new […]