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Catchword’s in the news in June

Erin Milnes
June 7, 2018
June is shaping up to be media month for Catchword! Earlier this week, Creative Director Erin Milnes was the subject of a story by her alma mater, St. John's College. “A brand name is a very, very short story,” Milnes...
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By |June 7th, 2018|Branding, CatchThis News, Catchword|Comments Off on Catchword’s in the news in June
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Uniquely meh: Name review of Uniquely J

Alex Kelley
October 12, 2017
Jet, the aspiring giant online retailer trying to swipe a slice of Amazon’s (organic) Whole Foods pie has just launched a slightly upscale house brand for food and other household essentials. They’re calling it Uniquely J. Jet.com spokeswoman Meredith Klein told...
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By |October 12th, 2017|Branding, CatchThis News, Company Naming, Name Reviews|Comments Off on Uniquely meh: Name review of Uniquely J
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The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar

Alex Kelley
August 3, 2017
Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero to Coke Zero Sugar, promising that Coca Cola Zero Sugar will have an “even better unique blend of flavors” …...
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By |August 3rd, 2017|Branding, CatchThis News, Product Naming|Comments Off on The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar
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Skinnygirl in Deutschland

Erin Milnes
March 23, 2017
Skinny Bitch beverage
Thanks to Werner Brandl, our German partner, for the heads up about this German copycat for Skinnygirl brand cocktails. Pretty edgy and aggressive, but perhaps the word doesn't have the same connotation abroad. (Photo courtesy Werner Brandl c. 2017)Thanks to Werner...
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By |March 23rd, 2017|Branding, CatchThis News, Product Naming|Comments Off on Skinnygirl in Deutschland
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Stadium Naming Fumbles and Fouls

Mark Skoultchi
January 31, 2017
If you are a sports fan, or have ever lived with one, you know that true fans don’t just know their players’ names, numbers, and stats. They live and die with them every season. But, as arena-naming rights continue to...
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By |January 31st, 2017|Branding, CatchThis News, In-the-News|Comments Off on Stadium Naming Fumbles and Fouls
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Knockoff fragrance naming: may not smell as sweet, but way more entertaining

Erin Milnes
January 26, 2017
Preferred Fragrance knockoffs
Imitation fragrances are big business with a small price tag, and the names can be pretty darned entertaining. Some are inspired. Some, quite frankly, stink. I browsed a Big Lots store recently while visiting my mom in Virginia. I hadn't been...
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By |January 26th, 2017|Branding, CatchThis News, Fun Stuff, Product Naming, Trademark|Comments Off on Knockoff fragrance naming: may not smell as sweet, but way more entertaining
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Do you have a reservation? Name review of Donald Trump’s new Scion Hotels

Alex Kelley
November 16, 2016
Donald J. Trump, a man who needs no introduction, is gearing up to launch a new line of hotels in 2017. They’re called "Scion Hotels." The most conspicuous part of the name is actually an absence… where’s the T word?...
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By |November 16th, 2016|Branding, CatchThis News, In-the-News, Name Reviews|Comments Off on Do you have a reservation? Name review of Donald Trump’s new Scion Hotels
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Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2

Erin Milnes
August 4, 2016
Dad and son robots
Last time in our survey of chatbot names from MobileBeat 2016, we talked about several noteworthy bot-less entrants. Today we’ll review a few of the bot-iful, including the surprise winner of the first-ever International Botathon. Botender: This San Francisco company’s offering also received...
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By |August 4th, 2016|Branding, Company Naming, In-the-News, Product Naming|Comments Off on Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2
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Bot Bonanza: MobileBeat 2016 Name Highlights, Part 1

Erin Milnes
July 25, 2016
Bots—the cyber assistants we’ll all be using soon to make travel plans, shop, place orders at restaurants, and even answer messages, at least according to Silicon Valley pundits. VentureBeat founder Matt Marshall stated there are now more than 10,000 chatbots...
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By |July 25th, 2016|Branding, Company Naming, In-the-News, Product Naming|Comments Off on Bot Bonanza: MobileBeat 2016 Name Highlights, Part 1
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Was Ist in an English Name?

Erin Milnes
May 9, 2016
*Guest post by Werner Brandl, Munich* For an English speaker from the United States, a visit to Germany can be an exciting as well as amusing experience. Most items found in a US supermarket are branded with English words and...
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By |May 9th, 2016|Brand Naming, Branding, Language Use, Product Naming|Comments Off on Was Ist in an English Name?
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