CatchThis Blog / Brand Naming

Erin Milnes

August 17, 2016

Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company naming doesn’t begin with the creative process. It begins with the development of a successful naming strategy. And that involves asking questions, and lots of them. Here are five of the most important ones. 1. […]

Erin Milnes

May 9, 2016

*Guest post by Werner Brandl, Munich* For an English speaker from the United States, a visit to Germany can be an exciting as well as amusing experience. Most items found in a US supermarket are branded with English words and phrases—if we disregard the Italian and French-heavy deli section. But in Germany, many English terms […]

Erin Milnes

April 7, 2016

The past two weeks we’ve been touring some of the most common name styles for tech companies and products. There are many flavors of tech names. First we looked at simple metaphor, invented spelling, and custom capitalization through the lens of South by Southwest Interactive 2016. Last time we talked about eponymous names and classic compounds We’ll round […]

Erin Milnes

March 31, 2016

We had so much fun walking through a few notable name styles from South by Southwest Interactive 2016, that we’re back for more! Company and product names can be grouped into several general styles, including simple metaphor, invented spelling, and custom capitalization, which we discussed last week. But these aren’t the only ways to build a name. Eponymous […]

Erin Milnes

March 24, 2016

Yesterday we embraced the Monosyllabic Metaphors of South by Southwest Interactive 2016. Today we move on to Funky Spelling and Curious Capitalization.

Erin Milnes

March 22, 2016

South by Southwest Interactive has been the place to launch your cool new company and see the latest trends in tech for 23 years (SXSW music and film has been going strong for 30). Whether you still love it or think it’s jumped the shark, the festival remains a big deal for startups and tech […]

Alex Kelley

January 27, 2016

Here at Catchword, it part of our DNA (not to mention part of our JOB) to decipher naming trends. And as app naming and game naming is something we are often are asked to do, I thought I’d shed some light on a fully-fledged trend: mobile game apps that take the form noun + verb […]

Alex Kelley

January 14, 2016

Companies get bought and sold, folded in and spun off all the time. It’s a matter of business, of profits and losses and an ever shifting constellation of competitors and jockeying for position—this is how our system works. NO NEED TO BE SENTIMENTAL ABOUT IT…RIGHT? I just saw that Lenovo purchased Motorola Mobility. The Lenovo […]

Jed Rendleman

November 11, 2015

  Gone are the simple days. The days when pa would drive us in the Packard down to the druggist, throw us a nickel for the soda jerk. But while we no longer live in the 50’s, nostalgia never dies, even if our nostalgia is for times when we were just a twinkle in pa’s […]

Alex Kelley

October 22, 2015

YouTube just revealed the name of their new ad-free, paid subscription service: YouTube Red.  Eponymous of their eminently recognizable color scheme, I presume. But this namer who shall remain nameless couldn’t help but observe that, well, YouTube Red bears a striking resemblance to a well-known website of the adult variety, RedTube, which Alexa ranks as […]