CatchThis Blog / Trademark

Catchword

October 25, 2021

Pharmaceutical naming isn’t easy. A brand name has to pass stringent FDA requirements, or those of its international counterparts, and be available as a trademark. But could the folks who came up with Comirnaty and the rest have done a better job?

Erin Milnes

August 13, 2019

An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless

Erin Milnes

August 6, 2019

SCOTUS unanimously ruled that the law enabled the government to discriminate against trademarks that espouse particular points of view and there fore violates the First Amendment’s protection of free speech.

Erin Milnes

May 8, 2019

Say hi to the Catchword team at the International Trademark Association Annual Meeting, booth number 345, and enter our raffle or daily Naming Contest.

Erin Milnes

May 17, 2018

The International Trademark Association (INTA) annual meeting is next week in Seattle, and Catchword will be there for the first time! It’s INTA’s 140th Annual Meeting, May 19-23, with 10,600+ brand owners and IP professionals from 150 countries. The team is super excited to discuss how Catchword can help trademark professionals and their clients develop […]

Erin Milnes

January 26, 2017

What I saw in the fragrance aisle certainly got my attention. (I’ll admit I knew nothing about knockoff scents, so this excursion into shameless copycattery was quite educational.) I’m happy to report that the imitation scent industry is alive and well and provides ample fodder for a master’s thesis in branding, pop culture, or psychology.

Erin Milnes

August 24, 2016

The XXXIst Summer Olympics may have concluded Sunday, but the International Olympic Committee’s aggressive protection of the Olympics® trademark continues unabated. Like the NFL with the Super Bowl® (that is, “the Big Game”) and the NCAA with March Madness® (AKA “Hoops Hysteria”), the IOC and its U.S. affiliate, the USOC, is ferocious in defending its […]

Jed Rendleman

October 28, 2015

Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than just sitting around the kitchen table, drinking wine and shouting ideas at your friends (that’s actually what we do after work). Name creation is part art, part science, and it’s very easy to do it […]

Alex Kelley

February 18, 2015

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part of the naming process. The ultimate test is whether that name can pass legal muster, and is trademarkable! Though finding out that the name you most like is unavailable can deal a crushing blow to […]

Alex Kelley

February 11, 2015

In the 1980s in LA, Vietnamese immigrant David Tran started making his own version of a hot sauce based on a condiment from the Si Racha city in Thailand. He called it Sriracha, but never registered a trademark, and today his company, Huy Fong Foods, rakes in a hot 80 million dollars a year selling […]

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