CatchThis Blog / Naming Tips

Jed Rendleman

April 3, 2015

A couple weeks ago, we explored the idea that no name, no matter how abstract, can be truly void of meaning. And this week we’re continuing our exploration of the meaningful empty vessel name. We’ve even got solid insights from two experienced namers and linguists. A few months ago, much to the excitement of the […]

Mark Skoultchi

March 25, 2015

This article originally appeared on MarketingProfs.com on March 18, 2015. See the original post here   A good company name doesn’t have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more powerful. So approach your naming needs with the following tips in mind, and your brainstorming […]

Alex Kelley

March 18, 2015

Coined, empty vessel names carry no meaning for the average consumer. Kodak? Exxon? Zappos? Zoosk? Adidas? Meaningless, the lot of them, and that is their first huge advantage. Because empty vessel names harbor no pre-existing definitions or associations, they can be the most utterly distinctive. Any other name derived from an existing word will share […]

Jed Rendleman

February 25, 2015

So, you’re considering using consumer research for your new name. Consumer research is a way to gather opinions about your brand from people in your target audience. While we seldom recommend that clients hire focus groups to evaluate name candidates, there are certain projects for which performing consumer research makes sense. So should you hire […]

Alex Kelley

February 18, 2015

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part of the naming process. The ultimate test is whether that name can pass legal muster, and is trademarkable! Though finding out that the name you most like is unavailable can deal a crushing blow to […]

Laurel Sutton

December 26, 2014

Originally published on Duetsblog on December 18, 2014   Of all the marketing people in the biz, you’d think a PR firm would have the best instincts for names that appeal, rather than repel, the public at large. A firm in Austin, Texas that specializes in food and drink recently chose the name Perennial PR, […]

Jed Rendleman

December 17, 2014

Here at Catchword, we get a lot of inquiries from business owners of all types with one thing in common: they need a name. Whether it’s a name for their startup or their stethoscope, those in need of names are fed up with Googling “cool company names” and “product name generator” and are seeking the […]

Alex Kelley

October 13, 2014

Anyone who has tried to name something will tell you, naming can be a battle, a chore, a quagmire, or all three. But here at Catchword, 16+ years in the industry has allowed us to develop a process that gets results, regardless of whatever trademark hurtles, subjective reactions, domain name requirements, indecision, and looming deadlines […]

Mark Skoultchi

April 18, 2014

As naming consultants we often distinguish between two common categories of brand naming, descriptive naming and suggestive naming. The first type of name makes it pretty clear what the product or company in question is all about. (Toys R Us, Raisin Bran, PlayStation, Vitaminwater, General Motors are all descriptive names.) The second type suggests the […]

Beth Gerber

March 5, 2014

This article originally appeared at MarketProfs OK, you’ve bitten the bullet and decided to hire a naming firm for your next branding initiative. You’ve researched and vetted several firms, and you’ve picked one that feels like a good match. It’s not an insignificant investment, and there’s a lot riding on it. So what do you […]