CatchThis Blog / Naming Tips

Tapping on her vast experience leading a top naming firm for 20 years, Maria discusses current trends in brand naming, secrets to a successful name, and some Absolutely Nots in naming.

A brand name is a very, very short story. It’s a powerful tool to connect with the people you want to reach, a kind of shorthand for your audience’s relationship with you. But what makes a brand name great?

MarketingProfs, the online source for marketing news and education, recently published an article by Catchword partner Mark Skoultchi on five lessons we can learn from the brand naming of meal-kit delivery companies. Read on for the full story. Tasty Naming Lessons Delivered to You by Meal Kit Companies Meal kit delivery is relatively new, but the […]

Who does multimedia powerhouse Collective Hub turn to for advice about brand naming? Why, Catchword co-founder and executive creative director Maria Cypher, of course! Read Maria’s recommendations in the current print issue or download here: Collective Hub 48_At Work_Name a Product For more guidance about company and product naming, check out Catchword’s Resources. Who does multimedia […]

Now is the time of year where you can read about all the top baby names from 2016, and all the predicted baby name trends of 2017. But as I was perusing those lists, I saw a news story about Lemony Snicket’s A Series of Unfortunate Events, which Netflix is producing, and it got me thinking: […]

Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company naming doesn’t begin with the creative process. It begins with the development of a successful naming strategy. And that involves asking questions, and lots of them. Here are five of the most important ones. 1. […]

Yesterday we embraced the Monosyllabic Metaphors of South by Southwest Interactive 2016. Today we move on to Funky Spelling and Curious Capitalization.

So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to call it? Here at Catchword, we know that naming is tough. Even with our nearly 20 years of naming experience, every project still presents unique challenges. But with some time, elbow grease, and professional naming agency wisdom, we can help you name it like a pro!

This is just a friendly reminder that just because something is newly available for purchase, or heralded as the next big thing, or advertised as eminently necessary, doesn’t mean you should buy it. This includes Snuggies, combination PB and J jars, and the .cloud extension. A big part of naming in the 21st century concerns […]

This post originally appeared on Wordnik on November 5, 2015 We here at Wordnik love talking to professional namers about the naming process. So we were delighted to have the chance to chat with Mark Skoultchi, a partner at Catchword, a full-service naming company founded in 1998. Mark spoke with us about Catchword’s naming process, […]