June 20, 2019
An announcement rocked the tech and astrology worlds this week: Facebook is developing a blockchain-based currency that can be used throughout the platform for e-commerce, the world over. The name? Libra. To acquire Libra, users need to work through a nonprofit, Geneva-based Facebook subsidiary called Calibra—see what they did there with the suggestion that the […]
June 18, 2019
Right to Shower, a social initiative and soap maker formed as a partnership between Unilever and San Francisco–based Lava Mae, aims to change that by donating 100% of its profits to charities providing mobile shower units that allow people typically without access to a shower to freshen up.
May 22, 2019
The name says to millennials: we get your aesthetic, we get your impulses and needs, and we’re creating a product that is both sincere and ridiculous, nostalgic and contemporary, which allows you to drink it ironically or earnestly or anywhere in between.
April 24, 2019
Although the name is welcoming and friendly, it also has an epic-ness to it as you can’t ignore the size and scale of Stadia’s literal meaning.
March 26, 2019
Haven is ambitious — in its marketing at least.
March 5, 2019
Even people who like to contrive pronunciation issues, like your friend who insists on ordering a “kwa-sánt” at Starbucks, won’t be able to mess up Bonvoy.
November 27, 2018
San Francisco-based apparel giant Gap Inc. recently launched Hill City, a men’s luxury activewear brand. The new brand is essentially a men’s Athleta (another Gap-owned apparel maker, known for yoga pants, leggings, sweaters, and other day-to-night activewear for women). Both companies serve consumers who are looking to own fewer and better clothes (and don’t mind […]
October 30, 2018
Nissan has introduced an affordable new crossover utility vehicle (that means somewhere between an SUV and a hatchback/wagon): the Kicks. The subcompact will be sold globally, replacing the Juke in the U.S. Overall, reviews so far have been pretty good, particularly on the value-to-price metric. But will the name drive traffic? I say it’s green lights […]
June 5, 2018
Philips Lighting has changed its name to Signify. Why is this significant? First, a little background: in 2016, Philips Lighting was spun off from the Netherlands-based multinational Philips Corporation (which was founded in 1891 by a Philips father and son team). Signify is retaining the Philips brand for their products, like Philips Hue. You may have […]
April 17, 2018
We’re all familiar with the non-English words used as brand names, like Kijiji, Bodega, Prego, or Uber. We’re probably more familiar with intentionally misspelled words used as brand names, like Tumblr or Lyft. Non-English names (especially European and specifically French-derived) can signal elegance, and are often used in fashion. Misspelling can be a cue that […]
