CatchThis Blog / Name Reviews

Alex Kelley

January 23, 2018

A new online retailer has launched to provide natural food, eco-friendly household items, and socially conscious personal care items. The company’s name is Brandless. Much like No-Ad sunscreen (which, if you can’t guess, doesn’t run any advertisements), the deal is that the brand Brandless supposedly forgoes branding, thereby saving overhead, and passes on those savings […]

Erin Milnes

October 17, 2017

Fashion powerhouse Coach surprised the world by announcing that its parent company — which recently acquired Kate Spade and Stuart Weitzman — will be changing its name to Tapestry. Nary a name change escapes lampooning on Twitter, and after the requisite ridicule, Chief Executive Victor Luis quickly clarified that the Coach brand will not be […]

Alex Kelley

October 12, 2017

Jet, the aspiring giant online retailer trying to swipe a slice of Amazon’s (organic) Whole Foods pie has just launched a slightly upscale house brand for food and other household essentials. They’re calling it Uniquely J. Jet.com spokeswoman Meredith Klein told the New York Post, “Uniquely J is yet another way Jet.com is innovating for the metro millennial. […]

The Catchword Team

September 29, 2017

As you’ve no doubt heard, Bodega is a new company with plans to install internet-connected pantry units, stocked with non-perishable convenience store items, in apartments, gyms, and workplaces across the country. For those not familiar, a bodega is a corner store often found in urban neighborhoods. The word is Spanish (with multiple meanings: cellar, warehouse, […]

Alex Kelley

September 13, 2017

The wheels of time turn and turn. We grow older. Our phones keep telling us we need to upgrade or update our operating systems. Such is the way of life. For those who have neither a sweet tooth nor bluetooth, let me catch you up: Android uses alphabetically sequenced candy names for their major operating […]

Alex Kelley and Erin Milnes

July 20, 2017

True story: when Alex was 5, his parents paid him 2 cents for every dandelion he pulled up from the yard. He probably exacerbated the problem by blowing the seeds off the top of every one he pulled up. But we tell this story not only because it was the first line on his resume, but was a […]

Alex Kelley

June 8, 2017

The Bay Area is undeniably the wild west of new tech. And if Uber and Lyft thought this town ain’t big enough for the both of them, well, they’ve got another thing coming; there’s a new horse in town. The next means of getting from the downtown Oakland saloon to your hideout in the Berkeley hills is called […]

Alex Kelley

May 18, 2017

In the tech world, if you don’t evolve, you fall behind. And when you fall too far behind, even the most up to date Mapquest directions won’t necesarily get you caught back up. (Just ask Jeeves. Or Yahoo.) About.com, founded at the peak of the .com boom, is re-routing to stave off a slow ride into the […]

Alex Kelley

April 13, 2017

A lot of shuffling has taken place with Yahoo recently. In February of this year, the terms were finalized in a deal by which Yahoo would be bought over by Verizon. A lot of Yahoo’s value comes from the fact that it owns a 15% stake in the Chinese e-commerce/tech giant and world’s largest retailer, Alibaba. After […]

Alex Kelley

March 8, 2017

If you are what you eat, then everyone is surely part Mondelez. Mondelez is a food conglomerate that owns many notables, from Chips Ahoy to Philadelphia Cream Cheese to Triscuits and Wheat Thins. Yes, that’s right. The two most polar opposites on the cracker spectrum, Triscuits and Wheat Thins, are actually siblings. And now you […]