February 15, 2022
Abbott’s new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But does the name add up?
February 15, 2022
Abbott’s new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But does the name add up?
February 3, 2022
Commanders took the field after nearly two years and plenty of competition. Is the new name more winning than its team?
January 17, 2022
Car Thing, Spotify’s entry into the world of smart devices, has gotten mixed reviews. The product may be wow or wanting, but how’s the name?
November 9, 2021
Changing your name doesn’t fix your company, but it can be the right decision when your business is moving into new directions.
August 23, 2021
BlueTriton may sound like the name of a new superfoe for Aquaman, but it’s not. It’s the new moniker of bottled water company Nestlé Waters North America.
June 10, 2021
Vella, soon to be part of our one-click culture, is, unsurprisingly, on-message.
May 31, 2021
It’s hard to make a financial services company sound young and edgy. But is “young and edgy” really what you want from the people holding your financial future in their hands? The financial services company formerly known as Standard Life Aberdeen is betting that you do. We, however, are not convinced.
May 3, 2021
Given its big portfolio from Big Blue, Kyndryl will enter the marketspace as the fifth largest solution provider in the world. So what’s with this name?
February 17, 2021
This consumer tech startup from OnePlus co-founder Carl Pei is big news. Does the name do it justice, or is it a big, well, nothing?
September 23, 2020
With two ingredients proven to promote relaxation and reduce stress, this functional water is designed to get you far more than 40 winks. But is the name “Driftwell” a dream-come-true, or simply a snoozefest?