CatchThis Blog / Name Reviews

Catchword

June 2, 2022

The company believes its new brand, Elevance Health, conveys its “commitment to elevating whole health and advancing health beyond healthcare.”

Catchword

February 15, 2022

Abbott’s new line of biowearables takes fitness tracking further by calculating glucose, lactate, and even alcohol in the blood. But does the name add up?

Catchword

February 3, 2022

Commanders took the field after nearly two years and plenty of competition. Is the new name more winning than its team?

Catchword

January 17, 2022

Car Thing, Spotify’s entry into the world of smart devices, has gotten mixed reviews. The product may be wow or wanting, but how’s the name?

Catchword

November 9, 2021

Changing your name doesn’t fix your company, but it can be the right decision when your business is moving into new directions.

Catchword

August 23, 2021

BlueTriton may sound like the name of a new superfoe for Aquaman, but it’s not. It’s the new moniker of bottled water company Nestlé Waters North America.

Catchword

June 10, 2021

Vella, soon to be part of our one-click culture, is, unsurprisingly, on-message.

Catchword

May 31, 2021

It’s hard to make a financial services company sound young and edgy. But is “young and edgy” really what you want from the people holding your financial future in their hands? The financial services company formerly known as Standard Life Aberdeen is betting that you do. We, however, are not convinced.

Catchword

May 3, 2021

Given its big portfolio from Big Blue, Kyndryl will enter the marketspace as the fifth largest solution provider in the world. So what’s with this name?

Catchword

February 17, 2021

This consumer tech startup from OnePlus co-founder Carl Pei is big news. Does the name do it justice, or is it a big, well, nothing?