Name Game #6: Name That Brand

By Mark Skoultchi

November 26, 2008

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below.

5 clues. 1 famous brand name. 0 shame in defeat.

Game #6: Name That Brand

  • Over 6 billion produced yearly
  • Brought in by ‘Crane’
  • Originally offered in saloons
  • A stormy history
  • Start with 14

Click through for the answer…

Answer #6: Life Savers

In 1912, Clarence Crane (Clue #2) invented Life Savers and called them such because of their resemblance to the preservers. In fact, the original product label was of an old seaman throwing a life preserver to a young female swimmer, and the slogan read: “For That Stormy Breath” (Clue #4). Originally, Crane’s mints were produced on a pill machine by a pharmaceutical manufacturer. One year after their conception, Crane sold the mints, which at the time were offered in only one flavor (peppermint), to an advertising salesman named Edward John Noble. The price: $2,900. Noble marketed the mints to various commercial enterprises, but the first real success was in getting saloon owners to offer them as an alternative to the free cloves patrons usually chewed on (Clue #3). Today, over 6 billion mints are produced yearly (Clue #1) and every pack starts with 14 mints (Clue #5).

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