Name Game #5: Name That Brand

By Mark Skoultchi

November 19, 2008

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below.

5 clues. 1 famous brand name. 0 shame in defeat.

Game #5: Name That Brand

  • Steeped in tradition
  • Sir Thomas
  • Does brisk sales
  • Hot and cold
  • A taxing situation

Click through for the answer…

Answer #5: Lipton Tea

Legend has it that the Chinese Emperor Shen-Nung first discovered tea in 2737 BC and that it has remained virtually unchanged since then (Clue #1). Supposedly, the emperor was preparing a kettle of boiling water on his terrace when a few tea leaves accidentally landed in the liquid. Curious to know how the leaves might affect the flavor, the Chinese emperor tasted the accidental brew and was delighted with the concoction. It wasn’t until the 1600s, however, that Shen-Nung’s discovery first reached Europe. European travelers to Asia fancied what had become something of a staple in the Far East and wished to introduce the beverage to their peers back home. While many colonists to the new world brought with them their appreciation of tea (and their anger at England’s tea tax, Clue #5), it wasn’t until the 1890s that Sir Thomas J. Lipton (Clue #2) truly popularized the beverage in America. Lipton, who owned tea estates in Sri Lanka, transported his tea to America in clipper ships and packaged the leaves in tins to ensure freshness and quality. Soon, Lipton became known throughout the world as “Sir Tea,” and today his likeness appears on every box of Lipton’s “Brisk” tea bags (Clue #3). Today, Americans drink 136 million cups of tea each day, and 80 percent of it is served over ice! For many, the Lipton name is immediately synonymous with tea, hot or cold (Clue #4).

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