Catchword-named consumer electronics brand AVITA launches in the Americas

By Erin Milnes

July 17, 2018

AVITA named by CatchwordCongratulations to AVITA for a successful launch in the Americas last month!

The Hong Kong-based manufacturer of laptops, smart home devices, and other consumer electronics designed to fit the modern lifestyle began distribution of its Clarus laptop through Walmart in June. Catchword named the company, which launched in Asia in 2017.

Catchword created the name AVITA to convey the natural way the company’s products facilitate real life and help you explore and express your own vibrant style (vita means “life” in Latin). The company continued this direction with its tagline, “Live it up.”

AVITA’s first American offering has gotten some nice press — here’s a preview fromĀ PC Magazine.

AVITA named by Catchword

Catchword is very proud to have partnered with AVITA and wishes the company every success! Congratulations to AVITA for a successful launch in the Americas last month!

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