By Mark Skoultchi

August 14, 2007

Magellan just announced Triton, their new line of handheld GPS devices. The Catchword team had a lot of fun creating this new product name for Magellan. The name Triton references the son of the Greek God Poseidon as well as a moon of Neptune. In addition to the nice semantic references, the -on ending provides a durable and rugged sound to the brand, both good associations for this sturdy, portable device. Perhaps the most interesting aspect of this project was the international linguistic screening we conducted on our finalist product names. Triton had to perform well internationally because it will be sold across Europe and Scandinavia.

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