It seems we misnamed Atkins’ new Simply Good nutrition bars. Hey, it takes a big naming firm to admit that, okay?
Yes, the product name conveys simple, wholesome, all-natural goodness in a nice, direct way. But having now sampled (and re-sampled) all three varieties, we clearly should have gone with Insanely Delicious. They really are. Try the Honey & Oat, especially.