Samsung Epix: A Naming Blunder of Epic Proportions?

By Burt Alper

November 21, 2008

Introducing the new Samsung Epix smart phone with a whopping…….wait for it……..2-megapixel camera!!! Guys, if you’re gonna include the term “pix” in your phone name it’s gotta have more-than-ordinary picture capabilities. My Blackberry Curve, hardly a substitute for a point and shoot, has 2-megapixels. And, while I’ve only read a few reviews of the phone (generally good, but still mixed), Epix is a really hard name to live up to. At least for now I’ll trust that the phone is as grand as its name implies. Overpromising: one of the biggest naming and branding mistakes.

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