How to Create Great Product and Company Names: Catchword Video

By Catchword

July 6, 2010

Ever wonder how the naming pros do it? Catchword takes you behind the curtain and shares some of the secrets to creating great product and company names. Today’s 5-minute video features Catchword co-founder and executive creative director Maria Cypher, who explains a variety of the techniques brand naming specialists use as part of their creative process. Whether you’re a brand manager who routinely hires naming specialists or a start-up entrepreneur who’s gotta do the job on your own, we think you’ll find it enlightening.

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