Aetna and Apple team up on Attain, new healthcare program named by Catchword

By Erin Milnes

February 1, 2019

Health insurance giant Aetna has partnered with Apple for its new health and wellness experience, Attain. Catchword worked closely with Aetna last year to name the first-of-its-kind program.

Attain combines a member’s health history with their Apple Watch® activity to provide personalized goals, achievable actions, and big rewards—such as an Apple Watch or gift cards from popular retailers.

Aetna announced the program this week, the culmination of a collaboration with Apple begun in 2016, and part of the company’s broader effort to encourage members to improve their health. Attain will become available in the Apple App Store this spring.

“We’re thrilled to see Attain becoming a reality,” said Catchword principal and project lead Mark Skoultchi. “The name Attain‘s alliteration with “Aetna” helps make it memorable, while its confident and simple message inspires users to achieve their health goals,” he continued. “Catchword is very proud of the name and to contribute in our small way to the wellness movement.”

Aetna is part of CVS Health, a leading health innovation company, including more than 9,800 retail locations, 1,100 walk-in clinics, and approximately 93 million health insurance plan members.

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