Statesman Journal Article: Capitol or Capital, Words Distinguish Businesses
I had a chance to speak with Queenie Wong of the Statesman Journal about the proliferation of businesses with the words “capitol/capital” in them in Salem, Oregon:
Encompassing a location in a business name can be an advantage or a disadvantage, said Laurel Sutton, principal at Catchword Branding, a professional naming company with offices in the San Francisco Bay area and New York.
“A word can quickly become overused,” Sutton said. “It’s a nice idea to tie the business to something that’s local but if everyone chooses the same local thing then it’s not unique.”
“It just becomes lost in a sea of people all using the same word to try to identify their business,” she added.
It’s a fun piece with some interesting business names in it! Click here to read the whole thing.