Catchword on Amazon.com
Amazon is holding a Customers Vote contest on their site. The way it works is this: There are six categories, each with three products in it. As a registered user, you vote for one product in each category (a total of six votes). If the product you voted for wins the contest, you get entered to win the chance at being one of a thousand people who can purchase the product at a drastically reduced price.
How is this contest relevant to the world of brand name creation? Why would naming specialists care to blog about an e-commerce holiday contest? The answer is simple: Two of the eighteen products are great examples of Catchword’s new product naming adventures in 2007. Both Magellan’s Maestro and LeapFrog’s Clickstart were product names created by Catchword. We’re very pleased to see two of our consumer electronics names so prominently featured this holiday season.