Some Things Are Better Left to the Imagination

By Mark Skoultchi

September 25, 2008

There are times when a snappy descriptive name for a product or program can be just the ticket. And there are other times when you can be…well, a little too descriptive. As in the case of the mayor of Akron, Ohio, who had the bright idea of privatizing the city’s sewage system as a way of raising money for college scholarships, and branded the initiative with the name (get ready for it) Stools for Schools. Stools for Schools??? I guess it’s official now: our educational system is truly in the toilet.

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