Rob a bank? Another company name that struggles in English

By Catchword

October 24, 2020

Great names can themselves inspire action. Nest makes you want to get cozy at home. The North Face makes you want to climb something. So where does that leave Rabobank?

Financial company Rabobank is a big deal in the Netherlands, where there’s no implied crime in combining Raiffeisen-Boerenleenbank. It has since expanded to the U.S. and grown in California, even purchasing the naming rights to Rabobank Arena in Bakersfield.

So is the name Rabobank a naming felony? Or is it just fun to say?

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