Rob a bank? Foreign company names that struggle in English

By Erin Milnes

October 24, 2017

Great names can themselves inspire action. “Nest” makes you want to get cozy at home. “The North Face” makes you want to climb something. So where does that leave “Rabobank”?

Financial company Rabobank is a big deal in the Netherlands, where there’s no implied crime in combining Raiffeisen-Boerenleenbank. It has since expanded to the U.S. and grown in California, even purchasing the naming rights to Rabobank Arena in Bakersfield.
So is the name “Rabobank” a naming felony? Or is it just fun to say?

Great names can themselves inspire action. “Nest” makes you want to get cozy at home. “The North Face” makes you want to climb something. So where does that leave “Rabobank”?

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