PINK STINKS: Great name for disruptive campaign

By Mark Skoultchi

June 8, 2010

What would you call a movement to help girls break out of constrictive gender roles? This UK group came up with a great one: Pink Stinks.

The irreverent name is fun to say, whatever your age. And as a rallying cry, it’s both energizing and provocative. You can see it inspiring curiosity, conversations, and oh, yeah, controversy. Perfect for a social campaign that wants to shake things up.

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