new book

By Laurel Sutton

March 17, 2004

 Wordcraft : The Art of Turning Little Words into Big Business by Alex Frankel

Just read about this book in Inc. magazine, where it’s described by Michael Dirda as a book about namers. “Frankel includes a half-dozen winning profiles or corporate wordsmiths, image makers, and advertising gurus.” Hmm, he didn’t call me, so I guess I’m not in there. The book is out on April 20th; we’ll review it when it arrives at the palatial Catchword World Headquarters.

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