Naming under the influence?

By Mark Skoultchi

February 4, 2008

From the “What Were They Thinking” file, BBC News brings us word of yet another naming fiasco. Here’s what happens when folks decide to try naming on their own instead of working with a trusted naming consultant.

The product is a bed for young girls. In either a desperate ploy for free (but negative) publicity or a remarkably gauche demonstration of literary ignorance, Woolworths decided to name the bed “Lolita”. Oops.

Here’s the rest of the BBC story.

Dear Woolworths: We know you need a new name for one of your bed models. We are here for you. Please call us. Leave name development to the pros.

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