Name Game #1: Name That Brand

By Laurel Sutton

May 18, 2011

The Name Game was a popular feature of Catchword’s old quarterly email newsletter. Our clients and friends had so much fun with the games back in the day, we’ve decided to resurrect the game. Check back every Wednesday for a new game!

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below.

5 clues. 1 famous brand name. 0 shame in defeat.

Game #1: Name That Brand

  • A ‘Cheeky’ discovery
  • Last drop is a winner
  • Hotel moniker
  • New brew
  • Up to or including

Click through for the answer…

Answer #1: Maxwell House Coffee

In 1882, Joel Cheek (Clue #1), then a partner in a wholesale grocery firm, realized his dream of developing his own blend of coffee and invented Maxwell House. The blend (Clue #4), first introduced at the Maxwell House hotel in Nashville, Tennessee (Clue #3), was an instant hit, and guests began spreading the word. Years later, Teddy Roosevelt coined the famous slogan “Good To The Last Drop” (Clue #2) after finishing a cup of the java at another Nashville hotel. His endorsement sparked a debate in the community over the usage of the word “to”. People wanted to know what was wrong with the last drop! Only later did a Columbia University English professor rule that “to”, in the context in which President Roosevelt had used it, did also include the last drop (Clue #5).

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