Name Game #7: Name That Brand

By Laurel Sutton

July 6, 2011

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below.

5 clues. 1 famous brand name. 0 shame in defeat.

Game #7: Name That Brand

  • Dressed in yellow
  • The picture of philanthropy
  • Not a wet plate
  • Go east young man
  • Roll with it

Click through for the answer…


Answer #7: Kodak

In 1888 George Eastman (Clue #4) introduced the Kodak camera. For a cost of $25, aspiring photographers got the loaded camera, a shoulder strap and a case. Camera owners would send their cameras to Rochester, New York where the film was developed, the camera reloaded, and then returned to the owner, all for an additional $10. Prior to the Kodak camera, the taking of pictures was a complicated and arduous task; photographers had only wet plate emulsion techniques available to them. After years of experimentation, Eastman finally succeeded in adapting paper to carry the emulsion (Clue #3). And, in 1891, Kodak introduced roll film photography (Clue #5), and rolls of film became available for purchase just about anywhere. No longer did Kodak owners need to part with their cameras. Kodak has since become a household name, and the famous Kodak yellow trade dress (Clue #1) is equally distinctive. Eastman became one of the richest, and perhaps most generous men, in American history, though his sizable gifts to the arts, education, science and medicine were most often anonymous (Clue #2). One such gift from “Mr. Smith” in the amount of $20 million to the Massachusetts Institute of Technology caused speculation for years.

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