Name Game #2: Name That Brand

By Laurel Sutton

May 25, 2011

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below.

5 clues. 1 famous brand name. 0 shame in defeat.

Game #2: Name That Brand

  • A crowning achievement
  • Time-tested
  • Oyster
  • It’s about the face
  • It’s a keeper

Click through for the answer…

Answer #2: Rolex
In 1905, Hans Wilsdorf founded a London firm to distribute his timepieces (Clue #2). In 1908, he named his creations Rolex, a coined term he chose because of its ease of pronunciation in many European languages and its comfortable fit on watch faces (Clue #4). In 1926, Rolex developed its first airtight, waterproof and dustproof timekeeper (Clue #5), aptly named the Oyster (Clue #3). In the years that followed, the Rolex Oyster would cross the English Channel on the wrist of Mercedes Gleitze and climb the heights of Mount Everest along with Sir John Hunt and his team of climbers. Oyster technology would be applied to all future generations of Rolex timepieces, including the DayDate, DateJust, Daytona, Explorer II, GMT-Master II, Sea-Dweller, Submariner, and Yacht-Master. Today, Rolex is one the world’s most recognizable brand names, and its identity, a five-prong crown (Clue #1), is equally distinctive.

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