Everything old is new again

By Mark Skoultchi

January 22, 2008

Central, the hot new bar in LA just a short lurch from its sister bar, Parc, gives an old—and ubiquitous—word a fresh new spin. Pair it with sibling Parc, and you’ve got a cleverly-themed umbrella brand name that the owners adeptly exploit to distinguish both spots. Faux branches, lights strung like stars, earthy design: a Hollywood take on Manhattan’s Central Park if ever there was one. Nice when product naming is as deft as this.

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