Pi Charging expands its brand with a new name from Catchword: Spansive

By Erin Milnes

April 11, 2019

Wireless charging startup Pi Charging just unveiled a new direction for the company and a new name, courtesy of Catchword: Spansive.

CEO and cofounder John MacDonald explained in a post on Medium that the new name, born from the word expansive, means “growth, expansion, and action” and reflects the company’s growing team and expanding business and vision.

Image courtesy of Spansive


Image courtesy of Spansive


Pi approached Catchword in 2018 to create a new name that could grow with the company long-term. It had to match the company’s innovative spirit that transcends technology while expressing its vision of a world where a wireless device is charged as easily and with as little thought as setting it on a table.

Winner of Startup Battlefield at TechCrunch Disrupt 2017, Pi made a big splash with its cone-shaped wireless charger that could power devices within a foot in any direction. After extensive user testing, the company found that the prototype had several challenges that could not be overcome and decided to shift direction.

Spansive plans to roll out a new consumer product this summer capable of charging multiple phones using the Qi standard and won’t require a special case. We can’t wait to see it!

Congratulations to the team at Spansive!

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