Interview with Hitachi Vantara’s CCO puts Catchword in The Holmes Report

By Erin Milnes

February 28, 2018

PR trade mag The Holmes Report featured an interview this month with Hitachi Vantara’s CCO, Mary Ann Gallo, with whom Catchword was pleased to partner on the development of the new company’s name.

Launched last September, Vantara leverages the broad portfolio of innovation, development, and experience from across Hitachi Group companies to deliver data-driven solutions for commercial and industrial enterprises in both operational and information technologies.

Catchword was delighted to work with long-time client Hitachi to find a name for the spinoff that was on-message, easy to pronounce for a global market, and fully ownable. In a departure from past projects, Hitachi decided the new name should be a suggestive coinage, as Ms. Gallo explains:

“Naming a company is not an easy proposition, and it was something that we wanted to do differently. Within Hitachi we have a very straightforward descriptive naming. But with this new company we wanted to paint a very interesting future that would not be limited by who we are today, but have room for growth. We wanted to take a leap and take a new name that didn’t have any associated meaning to it, a name we would create over time.

“We worked on a name with (the naming agency) Catchword. We also wanted people to know that while we were creating something new, our offerings…social innovation, data-driven solutions, virtualization technology…were going to come with us and be a key part of our strategy. Advantage was another element, that everything we do at Hitachi Vantara is rooted in customer value. Vantara is having a vantage point, having insights into data.”

Read the full interview Catchword in The Holmes Report

PR trade mag The Holmes Report featured an interview this month with Hitachi Vantara’s CCO, Mary Ann Gallo, with whom Catchword was pleased to partner on the development of the new company’s name.

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