Catchword-named Cofense launches rebrand after acquisition

By Erin Milnes

March 6, 2018

Cofense, named by CatchwordCongratulations to Cofense (formerly PhishMe) on a successful acquisition and rebrand!

Founded in 2011 as PhishMe, this rising star in cybersecurity was acquired jointly by BlackRock and Pamplona Capital Management in a deal that valued the firm at $400m.

In anticipation of the move, and to better communicate its current brand, PhishMe worked with Catchword to rename the company and develop product architecture and strategy. “[The name] Cofense reflects the full breadth of our portfolio of enterprise-wide attack detection, response, and orchestration solutions,” said Rohyt Belani, CEO and co-founder, in a release.

Cofense’s collective defense suite combines attack intelligence sourced from employees with automated response tech to stop attacks faster and stay ahead of breaches. “We believe technology and users must work together, creating a seamless cycle of vigilance and response. We think human aptitude and instinct is the perfect complement to the speed and orchestration of best-in-class technology. In fact, we know this marriage is the only way to eliminate email-based threats,” said co-founder Aaron Higbee on the company’s blog.

The company’s new name needed to express this collaborative approach as well as its broad expertise, which extends beyond its original focus on the simulation of phishing attacks (the fraudulent practice of sending emails that appear to be from reputable companies in order to solicit personal information).

“With our new name and branding, we’re ready to blow things out. The Cofense brand speaks to how we’ve expanded our approach. Cofense delivers collective, complete phishing defense,” said Higbee. “Our rebranding and acquisition are serious energizers. It’s been a great ride so far—and it’s about to get crazy fun.”

We look forward to seeing what’s next for Cofense!

Founded in 2011 as PhishMe, this rising star in cybersecurity was acquired jointly by BlackRock and Pamplona Capital Management in a deal that valued the firm at $400m. In anticipation of the move, and to better communicate its current brand, PhishMe worked with Catchword to rename the company.

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