Catchword co-founder Laurel Sutton explains the challenges of brand naming on WGLT
WGLT, the NPR affiliate from Illinois State University, recently interviewed Catchword co-founder Laurel Sutton for an episode about company naming for its Sound Ideas program.
“Starting a business is hard. … One of the hardest parts is picking a good name. And good doesn’t just mean catchy or clever.
Read, or listen(!), to the full story here.