Catchword co-founder Laurel Sutton explains the challenges of brand naming on WGLT

By Erin Milnes

August 30, 2018

WGLT features Catchword in company naming storyWGLT, the NPR affiliate from Illinois State University, recently interviewed Catchword co-founder Laurel Sutton for an episode about company naming for its Sound Ideas program.

“Starting a business is hard. … One of the hardest parts is picking a good name. And good doesn’t just mean catchy or clever.

Laurel Sutton, naming expert at Catchword“A good name means it’s both appropriate and available, said Laurel Sutton, senior strategist, linguist, and co-founder of Catchword, one of the most prominent naming agencies in the world.”

Read, or listen(!), to the full story here.

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