Campus Explorer rebrands with a new name from Catchword: Archer Education

By Erin Milnes

November 13, 2018

Archer Education renamed by Catchword

Higher education enrollment marketing services provider Campus Explorer has relaunched as Archer Education, a name developed by Catchword to highlight the company’s targeted approach.

The company uses outcome-focused, predictive modeling to help schools pinpoint more of the right prospects. Catchword developed Archer to suggest this precision as well as the overarching, full-lifecycle package of services.

Archer Education’s comprehensive rebrand, which includes an expanded portfolio of service offerings, reflects and elevates the company’s focus on unbundled enrollment marketing, recruitment, and retention solutions to help colleges and universities in the U.S. grow their online programs.

“We believe institutions should be able to focus on their core competencies instead of worrying about how to reach, enroll, and retain right-fit students,” said Executive Vice President Brad Gibbs in a release.

A past recipient of the Deloitte Fast 500, the company has used its unique combination of in-house technology, expertise, and partnership-focused approach to help reach today’s generation of learners since 2007.

Archer is a bull’s eye. Many congratulations from the Catchword Team!


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