CatchThis Blog / The Catchword Team

The Catchword Team

January 8, 2019

A brand name is a very, very short story. It’s a powerful tool to connect with the people you want to reach, a kind of shorthand for your audience’s relationship with you. But what makes a brand name great?

The Catchword Team

December 5, 2017

On Friday, Clutch—the leading provider of unbiased ratings and reviews for marketing agencies—announced its Global Leaders in Naming, and Catchword ranks as the #1 naming agency worldwide! “It’s no easy feat standing out from the rest when it comes to the naming industry,” said Clutch Business Analyst Jenna Seter. “On Clutch, where the naming competition […]

The Catchword Team

September 29, 2017

As you’ve no doubt heard, Bodega is a new company with plans to install internet-connected pantry units, stocked with non-perishable convenience store items, in apartments, gyms, and workplaces across the country. For those not familiar, a bodega is a corner store often found in urban neighborhoods. The word is Spanish (with multiple meanings: cellar, warehouse, […]