About The Catchword Team

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The 10 essential qualities of great brand names

A brand name is a very, very short story. It's a powerful tool to connect with the people you want to reach, a mental and emotional handle, a kind of shorthand for your audience’s relationship with you. But what makes...
By |January 8th, 2019|CatchThis News, Company Naming, Naming Tips, Product Naming|Comments Off on The 10 essential qualities of great brand names

Catchword ranked #1 naming agency worldwide by top review firm Clutch

Catchword named top naming agency in the world 2017
On Friday, Clutch—the leading provider of unbiased ratings and reviews for marketing agencies—announced its Global Leaders in Naming, and Catchword ranks as the #1 naming agency worldwide! "It's no easy feat standing out from the rest when it comes to...
By |December 5th, 2017|Catchword, Catchword Naming Work|Comments Off on Catchword ranked #1 naming agency worldwide by top review firm Clutch

Culturally tone-deaf: Bodega name review

Bodega cabinet stocked with snacks
As you’ve no doubt heard, Bodega is a new company with plans to install internet-connected pantry units, stocked with non-perishable convenience store items, in apartments, gyms, and workplaces across the country. For those not familiar, a bodega is a corner...
By |September 29th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on Culturally tone-deaf: Bodega name review