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September 19, 2012

This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out into the wide, sometimes-weird world of naming. Know what you’re (re)naming You’d be surprised at […]

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November 21, 2011

Laurel Sutton is a leader and veteran in the worlds of linguistics and branding. She was the first person ever to receive a B.A. in Linguistics from Rutgers University. However, the love of language is not the only thing that drives Laurel. Creating product names and company names satisfies her creative urges, while helping companies […]

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November 1, 2010

One of the ways to plan a career in language, is to talk to employed linguists! I interviewed Laurel Sutton, co-founder of a naming company named Catchword, to find out how she went from student in linguistics to being her own boss. (The questions listed here function as headings for each section and are not […]