CatchThis Blog / primary

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January 12, 2016

Healthline Networks, a San Francisco-based digital health company with two discordant product lines, has split in two in the hope of creating two successful progeny. One portion, the fast-growing Healthline Media, will attempt to take on WebMD in the consumer health care information space, with the help of a $95 million investment by Summit Partners. It’s […]

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November 5, 2015

We here at Wordnik love talking to professional namers about the naming process. So we were delighted to have the chance to chat with Mark Skoultchi, a partner at Catchword, a full-service naming company founded in 1998. Mark spoke with us about Catchword’s naming process, some of his favorite (and not so favorite) types of […]

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July 21, 2015

Medallia lands a whopping $150M to help companies keep customers happy    Keeping customers happy is a company’s first order of business. But, Medallia CEO and cofounder Borge Hald pointed out to me via email, that task gets harder as a company gets bigger. To help companies — especially big ones — maintain those relationships, […]

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June 19, 2015

Why Fitbit Is Now Worth $6 Billion   Fitbit, which makes fitness wearable devices including the Fitbit Surge smartwatch, saw its shares open for trading on Thursday at $30.40, good for a 52% gain, which valued the company at $6.2 billion. The valuation makes Fitbit one of the most valuable consumer technologies in the world. […]

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June 17, 2015

Peet’s Coffee & Tea recently replaced its venerable Caffé Freddo with a new beverage called Javiva. Why? Senior Vice President and marketing chief Tyler Ricks said the company decided the brand name Freddo inadequately described the product as a blended-iced coffee beverage, a growing area of Millennial coffee consumption. Ricks also said Freddo was too […]

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March 18, 2015

A good company name doesn’t have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more powerful. So approach your naming needs with the following tips in mind, and your brainstorming will be much more likely to yield a robust list of captivating names. 1. Know Thyself […]

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January 15, 2015

  The announcement came in November with two names attached: one famous, one not, or at least not yet. The famous name was Paul McCartney. Anyone who wanted to try a virtual-reality experience starring the former Beatle — replicating the sensation of standing center stage with him as he sang “Live and Let Die” to […]

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October 21, 2014

Amero. Vida. 8 Octavia. NEMA. Lumina. The names unfurl easily, with a kind of sensual appeal that’s almost embarrassing. Say them often and they start to feel like a private incantation that conjures some pure plane of existence, never an actual place. Each one sounds vaguely Latin and definitely alluring—is it a nightclub, a boutique […]

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April 8, 2014

Catchword Featured on 99% Invisible’s Design Podcast This blog originally appeared at Slate as a transcript of the 99% Invisible Podcast Episode 109: Title TK. Roman Mars’  podcast 99% Invisible covers design questions large and small, from his fascination with rebar to the history of slot machines to the great Los Angeles Red Car conspiracy. Here at the Eye, we cross-post new […]

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July 18, 2013

The latest start-up boom has led to the creation of at least 161 companies that end in “ly,” “lee,” and “li,” which is, naming consultants tell us, 160 too many. There’s feedly, bitly, contactually, cloudly, along with a bunch of other company-LYS, all of which you can find on this Pinterest board, and all but the first ever […]