About Mark Skoultchi

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So far has created 544 blog entries.

Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you'll face when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should...
By |August 10th, 2015|Naming Tips|Comments Off on Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

Naming experts’ 21 tips to choose the right domain name in the new top level domain space

With the rollout of over 700 new top level domain names, such as .xyz and .shop, brands have been left to wonder which of these new domains are actually important and how to best choose a domain in this new space. Our...
By |August 10th, 2015|Catchword|Comments Off on Naming experts’ 21 tips to choose the right domain name in the new top level domain space

The Tech Is INSIDE the Computer: The Logi Name Review

“More and more technology needs to be invisible,” says Alastair Curtis, chief design officer of Logitech, “with that recognition, technology is becoming knitted into the everyday fabric of our lives, and it just felt natural to actually mirror that with...
By |July 16th, 2015|Name Reviews|Comments Off on The Tech Is INSIDE the Computer: The Logi Name Review

5 Tips for Creating an Unforgettable Name for your Product or Company

This blog was originally published on Successful Blog on June 12, 2015 In the US alone, 543,000 businesses start up each month. Whether those businesses are large corporations or just one guy selling T-shirts online, they all need a name....
By |June 18th, 2015|Naming Tips|Comments Off on 5 Tips for Creating an Unforgettable Name for your Product or Company

Purely Caitlyn: Reflections on Caitlyn Jenner’s New Name

Courtesy of Vanity Fair Hats off to Caitlyn Jenner. Her courage to share her transition with the public marks an important step towards equality for trans individuals everywhere. Cailtyn’s cover shot on Vanity Fair shows us that trans is beautiful,...
By |June 2nd, 2015|In-the-News|Comments Off on Purely Caitlyn: Reflections on Caitlyn Jenner’s New Name

Homage Pays: Name Review of Tribute Portfolio Hotels

I shuddered beneath the jaundiced third avenue streetlamp, preferring to give the panhandler a “sorry, man” over one of my few dollars. I had just enough for a doughnut and a coffee. In front of the counter, there was room...
By |May 14th, 2015|Name Reviews|Comments Off on Homage Pays: Name Review of Tribute Portfolio Hotels

How to Brand Your Company or Product to Maximize SEO: The Naming and Branding Consultants Method

Did you know that 98% of online purchases start with a keyword search of some kind? This staggering statistic demonstrates the importance of search engine optimization (SEO) as a tool for driving any business towards success. Because so many of...
By |April 27th, 2015|Naming Tips|Comments Off on How to Brand Your Company or Product to Maximize SEO: The Naming and Branding Consultants Method

Creating a Strong Empty Vessel Name: Thoughts on Empty Vessel Names, Part Two

A couple weeks ago, we explored the idea that no name, no matter how abstract, can be truly void of meaning. And this week we’re continuing our exploration of the meaningful empty vessel name. We’ve even got solid insights from...
By |April 3rd, 2015|Naming Tips|Comments Off on Creating a Strong Empty Vessel Name: Thoughts on Empty Vessel Names, Part Two

Seven Tips for Creating a Company Name That Tells a Compelling Story

This article originally appeared on MarketingProfs.com on March 18, 2015. See the original post here   A good company name doesn't have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more...
By |March 25th, 2015|Naming Tips|Comments Off on Seven Tips for Creating a Company Name That Tells a Compelling Story

Refusing to Leave Pa’s Shack: Why a Name Change Might Have Saved RadioShack

Last month, after almost 3 years of hemorrhaging money, RadioShack filed for Chapter 11 bankruptcy. Facing growing irrelevancy in the electronics scene, RadioShack spent the last two decades desperately trying to rebrand itself. They started calling themselves The Shack, rearranged...
By |March 12th, 2015|Catchword|Comments Off on Refusing to Leave Pa’s Shack: Why a Name Change Might Have Saved RadioShack