CatchThis Blog / Mark Skoultchi

Mark Skoultchi

August 28, 2018

MarketingProfs, the online source for marketing news and education, recently published an article by Catchword partner Mark Skoultchi on five lessons we can learn from the brand naming of meal-kit delivery companies. Read on for the full story. Tasty Naming Lessons Delivered to You by Meal Kit Companies Meal kit delivery is relatively new, but the […]

Mark Skoultchi

January 31, 2017

If you are a sports fan, or have ever lived with one, you know that true fans don’t just know their players’ names, numbers, and stats. They live and die with them every season. But, as arena-naming rights continue to sell to the highest bidder—however ludicrous the result—fans are losing their connection to what once […]

Mark Skoultchi

September 30, 2015

This blog originally appeared on Brandchannel on 9/25/15 The past two years have seen a dramatic expansion of domain-name alternatives. Before the rollout of hundreds of generic top-level domains (gTLDs) that began in 2014, new businesses looking to secure a web address typically faced the gold-standard (but often expensive or unavailable) choice of .com or […]

Mark Skoultchi

August 10, 2015

This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you’ll face when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should adapt the URL so that it fits with your brand and allows consumers to easily […]

Mark Skoultchi

June 18, 2015

This blog was originally published on Successful Blog on June 12, 2015 In the US alone, 543,000 businesses start up each month. Whether those businesses are large corporations or just one guy selling T-shirts online, they all need a name. Most large companies can afford to hire a professional naming agency like us here at […]

Mark Skoultchi

March 25, 2015

This article originally appeared on MarketingProfs.com on March 18, 2015. See the original post here   A good company name doesn’t have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more powerful. So approach your naming needs with the following tips in mind, and your brainstorming […]

Mark Skoultchi

July 25, 2014

I confess I grinned when I spotted Ewephoria among the artisanal cheeses at my local fancy schmancy grocery store. It’s a sweet Dutch Gouda made with sheep’s milk (of course, as the name cleverly conveys. But is the brand name a good strategic choice for this cheese? If you’re already sold on cheeses made from […]

Mark Skoultchi

July 3, 2014

As a naming specialist, I’m not a big fan of acronym brand names. Or initialisms either, for that matter. (For the record, an acronym is a word formed from the initial letter or letters of a series of words and pronounced as one word—think NASA. An initialism is formed in the same way, but the […]

Mark Skoultchi

June 16, 2014

As a brand naming specialist who’s done product naming and company naming for hundreds of brands, it’s rare that a new brand name will surprise me. But when Booz & Company recently renamed itself Strategy& (as part of its acquisition by   by Pricewaterhouse Coopers)—well, that was a new one. You read it right: Strategy&. The […]

Mark Skoultchi

May 28, 2014

As naming consultants, when we’re naming products or companies we generally recommend a name that’s easy and intuitive for target audiences to say and spell. But when naming babies? Well, ease of pronunciation can often take a second seat to other important factors, like cultural pride and family lineage. Yet there’s a price to pay […]