About Mark Skoultchi

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Catchword piece on lessons learned from meal kit company naming in MarketingProfs

Mark Skoultchi
August 28, 2018
Catchword - marketing lessons from meal kit company names
MarketingProfs, the online source for marketing news and education, recently published an article by Catchword partner Mark Skoultchi on five lessons we can learn from the brand naming of meal-kit delivery companies. Read on for the full story. Tasty Naming Lessons...
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By |August 28th, 2018|CatchThis News, Company Naming, Naming Tips|Comments Off on Catchword piece on lessons learned from meal kit company naming in MarketingProfs
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Stadium Naming Fumbles and Fouls

Mark Skoultchi
January 31, 2017
If you are a sports fan, or have ever lived with one, you know that true fans don’t just know their players’ names, numbers, and stats. They live and die with them every season. But, as arena-naming rights continue to...
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By |January 31st, 2017|Branding, CatchThis News, In-the-News|Comments Off on Stadium Naming Fumbles and Fouls
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How is Your Brand Handling the New gTLDs?

Mark Skoultchi
September 30, 2015
This blog originally appeared on Brandchannel on 9/25/15 The past two years have seen a dramatic expansion of domain-name alternatives. Before the rollout of hundreds of generic top-level domains (gTLDs) that began in 2014, new businesses looking to secure a...
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By |September 30th, 2015|Branding|Comments Off on How is Your Brand Handling the New gTLDs?
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Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

Mark Skoultchi
August 10, 2015
This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you'll face when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should...
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By |August 10th, 2015|Naming Tips|Comments Off on Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?
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5 Tips for Creating an Unforgettable Name for your Product or Company

Mark Skoultchi
June 18, 2015
This blog was originally published on Successful Blog on June 12, 2015 In the US alone, 543,000 businesses start up each month. Whether those businesses are large corporations or just one guy selling T-shirts online, they all need a name....
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By |June 18th, 2015|Naming Tips|Comments Off on 5 Tips for Creating an Unforgettable Name for your Product or Company
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Seven Tips for Creating a Company Name That Tells a Compelling Story

Mark Skoultchi
March 25, 2015
This article originally appeared on MarketingProfs.com on March 18, 2015. See the original post here   A good company name doesn't have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more...
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By |March 25th, 2015|Naming Tips|Comments Off on Seven Tips for Creating a Company Name That Tells a Compelling Story
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Feeling Sheepish: The Ewephoria Name Review

Mark Skoultchi
July 25, 2014
I confess I grinned when I spotted Ewephoria among the artisanal cheeses at my local fancy schmancy grocery store. It’s a sweet Dutch Gouda made with sheep’s milk (of course, as the name cleverly conveys. But is the brand name...
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By |July 25th, 2014|Name Reviews|Comments Off on Feeling Sheepish: The Ewephoria Name Review
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Acronym or Ack!-ronym? The MUFG Name Review

Mark Skoultchi
July 3, 2014
As a naming specialist, I’m not a big fan of acronym brand names. Or initialisms either, for that matter. (For the record, an acronym is a word formed from the initial letter or letters of a series of words and...
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By |July 3rd, 2014|Name Reviews|Comments Off on Acronym or Ack!-ronym? The MUFG Name Review
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Say again? The Strategy& Name Review

Mark Skoultchi
June 16, 2014
As a brand naming specialist who’s done product naming and company naming for hundreds of brands, it’s rare that a new brand name will surprise me. But when Booz & Company recently renamed itself Strategy& (as part of its acquisition...
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By |June 16th, 2014|Name Reviews|Comments Off on Say again? The Strategy& Name Review
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It’s Anaan not Allen: Personal Names and Cultural Identity

Mark Skoultchi
May 28, 2014
As naming consultants, when we're naming products or companies we generally recommend a name that's easy and intuitive for target audiences to say and spell. But when naming babies? Well, ease of pronunciation can often take a second seat to...
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By |May 28th, 2014|Catchword, In-the-News, Language Use|Comments Off on It’s Anaan not Allen: Personal Names and Cultural Identity
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