CatchThis Blog / Laurel Sutton

Laurel Sutton

October 14, 2016

Although the LIA has been rewarding excellence in advertising for 20 years, 2016 was the first year that Verbal Identity was added to the judging categories. I was honored to be selected as one of six jurors, along with Ben Zimmer (WSJ columnist), Rachel Bernard (CBX), Steve Martin (Eat Creative), Sean Doyle (Panic), and Chris […]

Laurel Sutton

May 19, 2015

This blog was originally published on Duets Blog on May 18th, 2015. When the San Francisco Chronicle’s “Top 100 Bay Area Restaurants 2015” guide arrived today, I started paging through eagerly. But not to see if my favorite spot made the list, or even to see if I’d eaten at any of the top 100, […]

Laurel Sutton

December 26, 2014

Originally published on Duetsblog on December 18, 2014   Of all the marketing people in the biz, you’d think a PR firm would have the best instincts for names that appeal, rather than repel, the public at large. A firm in Austin, Texas that specializes in food and drink recently chose the name Perennial PR, […]

Laurel Sutton

July 14, 2014

This blog post originally appeared at the DuetsBlog. Wimbledon is winding down and fifth-seeded Maria Sharapova has been eliminated from the competition, dashing her hopes for a combined 10th anniversary and second Wimbledon championship. But Sharapova, despite her long career as one of the top-ranked stars in women’s tennis, has been getting more press for her […]

Laurel Sutton

December 2, 2013

Hop on over to Domain Name Advice to read the blog I wrote about business names and domains. It’s a quick how-to guide that will tell you what you need to know about creating, checking, and registering domain names for your business. Here’s an excerpt: Back in the old days of naming, before the Internet […]

Laurel Sutton

November 11, 2013

This blog post originally appeared at the DuetsBlog. Colorado is becoming known for being an altered state, and we don’t mean the elevation. No doubt you’ve heard about the craft brewing boom, but these days, it’s all gone to pot. Colorado recently became the first state in the U.S. to finalize regulations for recreational marijuana […]

Laurel Sutton

October 14, 2013

On my desk sits the Compact version of the Oxford English Dictionary, one of the most amazing publications ever put together by humans.  It is the definitive record of the English language, featuring 600,000 words and 3 million quotations; each word features a list of citations for usage, going all the way back to the […]

Laurel Sutton

October 7, 2013

I was delighted that I was asked to contribute a paper to the volume entitled “Onomastics in Contemporary Public Space“. It gave me the chance to research and write about one of my favorite topics, the naming of store brands. We’ve had a bit of experience here at Catchword with store brands, including coming up […]

Laurel Sutton

September 6, 2013

What do you need to kindle a fire? Why, a matchbook, of course. See what I did there? I worked in three different brand names that are used by Amazon in the e-reader space. I have to say that I’m pretty impressed with the way they keep coming up with new names that play on […]

Laurel Sutton

July 30, 2013

A few days ago we blogged the piece in The Atlantic Wire about startup names, in which I was quoted. That piece, and a similar one in the Wall Street Journal, then got picked up in the ValleyWag section of Gawker, in which my quote was again featured  – but this time without my name […]