CatchThis Blog / Laurel Sutton

Laurel Sutton

October 14, 2016

Although the LIA has been rewarding excellence in advertising for 20 years, 2016 was the first year that Verbal Identity was added to the judging categories. I was honored to be selected as one of six jurors, along with Ben Zimmer (WSJ columnist), Rachel Bernard (CBX), Steve Martin (Eat Creative), Sean Doyle (Panic), and Chris […]

Laurel Sutton

May 19, 2015

This blog was originally published on Duets Blog on May 18th, 2015. When the San Francisco Chronicle’s “Top 100 Bay Area Restaurants 2015” guide arrived today, I started paging through eagerly. But not to see if my favorite spot made the list, or even to see if I’d eaten at any of the top 100, […]

Laurel Sutton

December 26, 2014

Originally published on Duetsblog on December 18, 2014   Of all the marketing people in the biz, you’d think a PR firm would have the best instincts for names that appeal, rather than repel, the public at large. A firm in Austin, Texas that specializes in food and drink recently chose the name Perennial PR, […]

Laurel Sutton

December 2, 2013

Hop on over to Domain Name Advice to read the blog I wrote about business names and domains. It’s a quick how-to guide that will tell you what you need to know about creating, checking, and registering domain names for your business. Here’s an excerpt: Back in the old days of naming, before the Internet […]

Laurel Sutton

November 11, 2013

This blog post originally appeared at the DuetsBlog. Colorado is becoming known for being an altered state, and we don’t mean the elevation. No doubt you’ve heard about the craft brewing boom, but these days, it’s all gone to pot. Colorado recently became the first state in the U.S. to finalize regulations for recreational marijuana […]

Laurel Sutton

October 14, 2013

On my desk sits the Compact version of the Oxford English Dictionary, one of the most amazing publications ever put together by humans.  It is the definitive record of the English language, featuring 600,000 words and 3 million quotations; each word features a list of citations for usage, going all the way back to the […]

Laurel Sutton

September 6, 2013

What do you need to kindle a fire? Why, a matchbook, of course. See what I did there? I worked in three different brand names that are used by Amazon in the e-reader space. I have to say that I’m pretty impressed with the way they keep coming up with new names that play on […]

Laurel Sutton

July 30, 2013

A few days ago we blogged the piece in The Atlantic Wire about startup names, in which I was quoted. That piece, and a similar one in the Wall Street Journal, then got picked up in the ValleyWag section of Gawker, in which my quote was again featured  – but this time without my name […]

Laurel Sutton

July 18, 2013

In response to a recent Wall Street Journal article on the explosion of “quirky” made-up startup names prompted by the scarcity of domains, The Atlantic’s Rebecca Greenfield writes on the pitfalls of such nonsensical names. For example, at least 161 companies end in “ly,” “lee,” and “li,” and over 100 tacked ‘”ify” to their names when […]

Laurel Sutton

June 6, 2013

This blog originally appeared in Fast Company. Ah, Tumblr, home to a million fandoms, animated GIFs, and journeys of self-discovery by teenage girls. I’m not saying this as an insult–I’m actually quite impressed by how Tumblr became the go-to microblogging platform for these very specific communities. (The name Tumblr, or “tumblr” as it’s properly written, […]