About Jed Rendleman

This author has not yet filled in any details.
So far has created 33 blog entries.

When to Change Your Name Because of Current Events

The gammadion cross is an ancient religious symbol that Hindus and Buddhists have considered sacred and auspicious since the second century B.C. A plus sign with its four legs bent at 90 degrees, the cross is known better by a different name--the...
By |March 9th, 2016|In-the-News|Comments Off on When to Change Your Name Because of Current Events

DIY Naming: 5 Things You Must Know

So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to call it? Here at Catchword, we know that naming is tough. Even with our nearly 20 years of naming experience,...
By |March 2nd, 2016|Branding, Company Naming, Naming Tips, Product Naming|Comments Off on DIY Naming: 5 Things You Must Know

Maria Cypher in MORE Magazine

Our very own Creative Director and Principal, Maria Cypher, was just featured in the February issue of MORE Magazine! She shared her thoughts on the importance of choosing a great name for your business. Here's a link to the article.
By |February 5th, 2016|Catchword|Comments Off on Maria Cypher in MORE Magazine

Shifting Us into Gear: The Maven Name Review

General Motors is bringing new meaning to the word general, and I’m not talking about getting Arnold Schwarzenegger to dress up as a military officer (that was actually the game Mobile Strike). No, GM wants to make their cars more...
By |February 3rd, 2016|Name Reviews|Comments Off on Shifting Us into Gear: The Maven Name Review

The Name Game: Mark Skoultchi of Catchword

This post originally appeared on Wordnik on November 5, 2015 We here at Wordnik love talking to professional namers about the naming process. So we were delighted to have the chance to chat with Mark Skoultchi, a partner at Catchword,...
By |January 22nd, 2016|Catchword, Company Naming, Fun Stuff, Naming Tips, Product Naming|Comments Off on The Name Game: Mark Skoultchi of Catchword

5 Tips for Google Screening Company or Product Names

Here at Catchword, our naming experts know that coming up with a creative, memorable, and strategic brand name is only the first step in the company or product naming process. We've heard of countless poor souls who thought they could...
By |January 21st, 2016|Naming Tips|Comments Off on 5 Tips for Google Screening Company or Product Names

CES La Vie: The 8 Most Notable Names at CES 2016

Every year, thousands flock to Las Vegas for the Consumer Electronics Show to catch a glimpse of some of the most exciting technology on the horizon. From cute robots to fridges that can read your email, innovation always abounds, but...
By |January 6th, 2016|Fun Stuff, In-the-News|Comments Off on CES La Vie: The 8 Most Notable Names at CES 2016

I’m Lovin’ Me: The I’m Name Review

As a consumer in a digital era, one of the most wonderful rituals is the experience of reading reviews. From restaurants to raisins, rest assured that others have tested the waters before you and that their opinions have been integrated...
By |December 24th, 2015|Name Reviews|Comments Off on I’m Lovin’ Me: The I’m Name Review

Very Truthy: The Verily Name Review

‘Tis the season for Google names. Only a few months ago, Google announced that it would be reorganizing under its new holding company, Alphabet. This week, Google Life Sciences, the tech behemoth’s new foray into the biomedical field, announced that...
By |December 10th, 2015|Name Reviews|Comments Off on Very Truthy: The Verily Name Review

Oh, When the Babies Go Marching: The Saint West Name Review

Historically, it has required a lifetime of virtue, charity, and piety to be declared a saint. However, when Kim and Kanye (AKA Kimye) announced their newborn son’s name on Saturday, they showed the world that at least for this new...
By |December 8th, 2015|Name Reviews|Comments Off on Oh, When the Babies Go Marching: The Saint West Name Review