CatchThis Blog / Jed Rendleman

Jed Rendleman

March 9, 2016

The gammadion cross is an ancient religious symbol that Hindus and Buddhists have considered sacred and auspicious since the second century B.C. A plus sign with its four legs bent at 90 degrees, the cross is known better by a different name–the swastika. With some pretty far-reaching marketing, Nazi Germany effectively destroyed any peaceful, auspicious associations with […]

Jed Rendleman

March 2, 2016

So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to call it? Here at Catchword, we know that naming is tough. Even with our nearly 20 years of naming experience, every project still presents unique challenges. But with some time, elbow grease, and professional naming agency wisdom, we can help you name it like a pro!

Jed Rendleman

February 3, 2016

General Motors is bringing new meaning to the word general, and I’m not talking about getting Arnold Schwarzenegger to dress up as a military officer (that was actually the game Mobile Strike). No, GM wants to make their cars more available to the General Public. As people continue to move into dense urban centers and […]

Jed Rendleman

January 22, 2016

This post originally appeared on Wordnik on November 5, 2015 We here at Wordnik love talking to professional namers about the naming process. So we were delighted to have the chance to chat with Mark Skoultchi, a partner at Catchword, a full-service naming company founded in 1998. Mark spoke with us about Catchword’s naming process, […]

Jed Rendleman

January 21, 2016

Here at Catchword, our naming experts know that coming up with a creative, memorable, and strategic brand name is only the first step in the company or product naming process. We’ve heard of countless poor souls who thought they could skip hiring a naming firm and do the naming themselves. Many of these intrepid entrepreneurs […]

Jed Rendleman

January 6, 2016

Every year, thousands flock to Las Vegas for the Consumer Electronics Show to catch a glimpse of some of the most exciting technology on the horizon. From cute robots to fridges that can read your email, innovation always abounds, but no matter how great the tech, a great name is never a guarantee. Join me […]

Jed Rendleman

December 24, 2015

As a consumer in a digital era, one of the most wonderful rituals is the experience of reading reviews. From restaurants to raisins, rest assured that others have tested the waters before you and that their opinions have been integrated into a number of stars. There’s actually a whole niche of Amazon products whose sole […]

Jed Rendleman

December 10, 2015

‘Tis the season for Google names. Only a few months ago, Google announced that it would be reorganizing under its new holding company, Alphabet. This week, Google Life Sciences, the tech behemoth’s new foray into the biomedical field, announced that it would be changing its name to Verily. Although it hasn’t generated as much buzz […]

Jed Rendleman

December 8, 2015

Historically, it has required a lifetime of virtue, charity, and piety to be declared a saint. However, when Kim and Kanye (AKA Kimye) announced their newborn son’s name on Saturday, they showed the world that at least for this new West, sainthood is a birthright. And even though Kim made it clear that they wouldn’t […]

Jed Rendleman

November 25, 2015

Here at Catchword, part of the onboarding process is to take the Namer’s Oath, swearing to only use our naming powers for the forces of good. While we’re proud to report we’ve had a 100% naming-for-good retention rate, not everyone in this world is woven from such strong moral fibers. Inevitably, some are tempted to […]