CatchThis Blog / Erin Milnes

Erin Milnes

October 3, 2018

Upwork, a global marketplace for freelance work, found an enthusiastic reception for its Wall Street debut Wednesday. Trading under the symbol UPWK, the company saw shares begin trading at $23. They rose to $23.49 before closing at $21.18, a 41 percent gain over the $15 offering price. Even before its offering, Upwork saw positive signs, […]

Erin Milnes

September 24, 2018

Desk phones are a staple of office cubicles everywhere. But with as many as a third of employees relying on mobile devices for day-to-day communications, it seems their days are numbered. In anticipation of that shift, Plantronics today launched the Elara 60 Series, a “mobile phone station” that enhances smartphones with desk phone capabilities — […]

Erin Milnes

September 20, 2018

Kroger is known for groceries, operating 2,800 retail stores under a variety of names. Food accounts for 94% of their total sales. Yet some of their stores, like Fred Meyer and Kroger Marketplace, offer non-grocery items as well, including apparel. Until now, these private labels haven’t been unified. But this week 300 of these stores […]

Erin Milnes

September 4, 2018

Soluna, the name Catchword developed for the first blockchain infrastructure firm to supply all its own renewable energy, has been shortlisted for Best Naming Strategy by the prestigious Transform Awards – North America. Catchword worked closely with Soluna, which launched earlier this summer, to create a name that would suggest the sustainable solution the company […]

Erin Milnes

August 30, 2018

WGLT, the NPR affiliate from Illinois State University, recently interviewed Catchword co-founder Laurel Sutton for an episode about company naming for its Sound Ideas program. “Starting a business is hard. … One of the hardest parts is picking a good name. And good doesn’t just mean catchy or clever. “A good name means it’s both […]

Erin Milnes

August 23, 2018

SAN FRANCISCO — FireEye, a cybersecurity company that has been involved in a number of prominent investigations, including the 2016 attack on the Democratic National Committee, alerted Facebook in July that it had a problem. Security analysts at the company noticed a cluster of inauthentic accounts and pages on Facebook that were sharing content from […]

Erin Milnes

August 2, 2018

Catchword-named blockchain infrastructure company Soluna has launched, and made headlines with its announcement of plans for the first utility-scale computing facility powered entirely by its own renewable energy sources. The company will develop a 900MW wind farm to supply all the energy for an adjacent computing facility in southern Morocco, one of the world’s windiest regions. Catchword […]

Erin Milnes

July 17, 2018

Congratulations to AVITA for a successful launch in the Americas last month! The Hong Kong-based manufacturer of laptops, smart home devices, and other consumer electronics designed to fit the modern lifestyle began distribution of its Clarus laptop through Walmart in June. Catchword named the company, which launched in Asia in 2017. Catchword created the name […]

Erin Milnes

June 7, 2018

Erin Milnes (A88) loves to create new words. Not words to be added to the dictionary, but brand names for new products and companies.

Erin Milnes

June is shaping up to be media month for Catchword! Earlier this week, Creative Director Erin Milnes was the subject of a story by her alma mater, St. John’s College. “A brand name is a very, very short story,” Milnes says. And on Monday, 6/11, Senior Strategist and Linguist Laurel Sutton will be the featured […]