About Erin Milnes

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Catchword’s in the news in June

June is shaping up to be media month for Catchword! Earlier this week, Creative Director Erin Milnes was the subject of a story by her alma mater, St. John's College. “A brand name is a very, very short story,” Milnes...
By |June 7th, 2018|Branding, CatchThis News, Catchword|Comments Off on Catchword’s in the news in June

Arena of Valor in Variety

Catchword name in Variety
Tencent Games will have a public presence at E3 for the first time this year, as they will host the “Arena of Valor” playoffs, along with esports company ESL. Tencent Games, which has holdings in Riot, Epic Games, and mobile developer Supercell, is...
By |June 5th, 2018|Our Names in the News|Comments Off on Arena of Valor in Variety

HP FitStation in Outside Magazine

Catchword name in Outside magazine
The partnership between Brooks, HP, and Superfeet uses biomechanical analysis and 3-D foot scanning to create a pair of shoes built especially for you On Wednesday, Brooks announced that its customizable running shoe will hit shelves in early 2019 with a limited run of 1,914...
By |May 23rd, 2018|Our Names in the News|Comments Off on HP FitStation in Outside Magazine

Catchword debut at International Trademark Association annual meeting

INTA annual meeting
The International Trademark Association (INTA) annual meeting is next week in Seattle, and Catchword will be there for the first time! It's INTA's 140th Annual Meeting, May 19-23, with 10,600+ brand owners and IP professionals from 150 countries. The team...
By |May 17th, 2018|CatchThis News, Trademark|Comments Off on Catchword debut at International Trademark Association annual meeting

Catchword celebrates 20 years!

Catchword 20th anniversary
This week marks Catchword's 20th anniversary. Woot! woot! To celebrate, we’ve created a splashy anniversary page to tell the Catchword story, pay tribute to all the wonderful clients that have worked with us over the years (and kept our halogens...
By |May 9th, 2018|Catchword Naming Work, Company Naming, Product Naming|Comments Off on Catchword celebrates 20 years!

Naming numbers: 20 years of Catchword achievement

Catchword 20 years of achievement
You can accumulate a lot of numbers over 20 years. Our anniversary is fast approaching (Saturday!), so we've put together a numerical tour of the past two decades. Kind of impressive, if we do say so ourselves.   Catchword by...
By |May 1st, 2018|CatchThis News, Catchword|Comments Off on Naming numbers: 20 years of Catchword achievement

Catchword Ranked #1 for Brand Naming

In its recently announced Leaders in Naming for 2018, Clutch—the leading provider of ratings and reviews for marketing, advertising, and design agencies—recognized Oakland-based Catchword as the #1 naming agency for the competitive Bay Area. It Started Here Naming as a...
By |April 24th, 2018|CatchThis News, Catchword|Comments Off on Catchword Ranked #1 for Brand Naming

Corning honors Catchword with beautiful thank you plaque

Corning thanks Catchword
What a wonderful surprise! Longtime client Corning just sent us this beautiful thank you for our work! The plaque is a Masterpix (fine glass print) of some of the names we’ve developed for them, including – you guessed it –...
By |April 3rd, 2018|CatchThis News, Catchword Naming Work|Comments Off on Corning honors Catchword with beautiful thank you plaque

Catchword-named Cofense launches rebrand after acquisition

Cofense, named by Catchword
Congratulations to Cofense (formerly PhishMe) on a successful acquisition and rebrand! Founded in 2011 as PhishMe, this rising star in cybersecurity was acquired jointly by BlackRock and Pamplona Capital Management in a deal that valued the firm at $400m. In...
By |March 6th, 2018|CatchThis News, Company Naming|Comments Off on Catchword-named Cofense launches rebrand after acquisition

Interview: Hitachi Vantara’s CCO on launching a new data brand from scratch

Catchword in The Holmes Report
In September, 2017, Hitachi launched its newest business, Hitachi Vantara, at its Las Vegas NEXT conference, capping a whirlwind buildup that started with the company’s inception just five months earlier. Driving anticipation throughout, Vantara, which harnessed existing capabilities to provide data-driven solutions, debuted...
By |February 28th, 2018|Catchword in the News|Comments Off on Interview: Hitachi Vantara’s CCO on launching a new data brand from scratch