CatchThis Blog / Erin Milnes

Erin Milnes

December 20, 2018

Who could resist the fun of assembling a ship from Lepin’s “Star Wnrs” line, or the fashion power of a pair of “Abibas” athletic shoes? They say imitation is the highest form of flattery. Well, these companies from China and…

Erin Milnes

December 13, 2018

迫りくる高度な脅威に対抗する、中小・中堅企業向けクラウド型サンドボックス搭載統合型ゲートウェイ対策製品 サイバーセキュリティのリーディングプロバイダー、エフセキュア株式会社(本社: 東京都港区、リージョナルディレクターアジアパシフィック:キース・マーティン)は、F-Secure アンチウイルスLinuxゲートウェイの後継製品、統合型ゲートウェイセキュリティソリューション「F-Secure ThreatShield(通常版)/TheatShield Premium」(以下ThreatShield)の2製品を12月11日より販売開始します。 Full story

Erin Milnes

December 12, 2018

Catchword is proud to announce that for the second year in a row, Clutch – the leading provider of ratings and reviews for creative agencies – has ranked Catchword as #1 among Global Leaders in the naming industry. “The caliber of Catchword’s clients, paired with its consistent high marks for all elements of naming and […]

Erin Milnes

December 11, 2018

Employees have spoken, and Satya Nadella, the American business executive from India who’s at the helm of Microsoft, is the best CEO in the U.S., according to Comparably, a compensation, culture and career website. Nadella joined the software company in 1992, holding leadership positions including Executive Vice President of Cloud and Enterprise before being named […]

Erin Milnes

November 29, 2018

Asana, a service that teams and individuals use to plan and track the progress of work projects, is doubling down on its own project: to shape “the future of work,” in the words of co-founder and CEO Dustin Moskovitz. The startup, whose products are used by millions of free and paying users, today is announcing […]

Erin Milnes

November 27, 2018

San Francisco-based apparel giant Gap Inc. recently launched Hill City, a men’s luxury activewear brand. The new brand is essentially a men’s Athleta (another Gap-owned apparel maker, known for yoga pants, leggings,  sweaters, and other day-to-night activewear for women). Both companies serve consumers who are looking to own fewer and better clothes (and don’t mind […]

Erin Milnes

November 20, 2018

The Washington Post sought Catchword’s expert input in its recent story on National Landing, the new neighborhood for Amazon’s HQ2a (or is it 2b?) in Northern Virginia. Co-founder Laurel Sutton was happy to oblige. “When they come up with a name like National Landing, it is not to serve the needs of the people who […]

Erin Milnes

November 16, 2018

“When they come up with a name like National Landing, it is not to serve the needs of the people who live there, it’s to serve the needs of the developer,” said Laurel Sutton, one of the founders of Catchword, a California naming and branding consultant.

Erin Milnes

November 13, 2018

The company uses outcome-focused, predictive modeling to help schools pinpoint more of the right prospects. Catchword developed Archer to suggest this precision as well as the overarching, full-lifecycle package of services.

Erin Milnes

November 1, 2018

Catchword is very proud to announce that Soluna has been recognized with a 2018 Transform Award for Naming Strategy. Catchword developed the name earlier this year for the groundbreaking blockchain infrastructure firm, the first to be fully powered by its own renewable energy. The Transform Awards Winners Book explained the win this way: “The judges […]