About Erin Milnes

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So far has created 118 blog entries.

Upwork in San Francisco Chronicle

Catchword name in San Francisco Chronicle
Upwork, a global marketplace for freelance work, found an enthusiastic reception for its Wall Street debut Wednesday. Trading under the symbol UPWK, the company saw shares begin trading at $23. They rose to $23.49 before closing at $21.18, a 41...
By |October 3rd, 2018|Our Names in the News|Comments Off on Upwork in San Francisco Chronicle

Plantronics Elara in VentureBeat

Catchword name in VentureBeat
Desk phones are a staple of office cubicles everywhere. But with as many as a third of employees relying on mobile devices for day-to-day communications, it seems their days are numbered. In anticipation of that shift, Plantronics today launched the...
By |September 24th, 2018|Our Names in the News|Comments Off on Plantronics Elara in VentureBeat

Dip you can wear: Name review of Kroger’s new apparel line

Dip name review from Catchword
Kroger is known for groceries, operating 2,800 retail stores under a variety of names. Food accounts for 94% of their total sales. Yet some of their stores, like Fred Meyer and Kroger Marketplace, offer non-grocery items as well, including apparel....
By |September 20th, 2018|CatchThis News, Company Naming, Name Reviews|Comments Off on Dip you can wear: Name review of Kroger’s new apparel line

Catchword shortlisted for the Transform Awards with Soluna

Catchword's Soluna shortlisted for Transform Awards
Soluna, the name Catchword developed for the first blockchain infrastructure firm to supply all its own renewable energy, has been shortlisted for Best Naming Strategy by the prestigious Transform Awards - North America. Catchword worked closely with Soluna, which launched...
By |September 4th, 2018|CatchThis News, Catchword Naming Work, Company Naming|Comments Off on Catchword shortlisted for the Transform Awards with Soluna

Catchword co-founder Laurel Sutton explains the challenges of brand naming on WGLT

WGLT features Catchword in company naming story
WGLT, the NPR affiliate from Illinois State University, recently interviewed Catchword co-founder Laurel Sutton for an episode about company naming for its Sound Ideas program. "Starting a business is hard. ... One of the hardest parts is picking a good...
By |August 30th, 2018|CatchThis News, Company Naming|Comments Off on Catchword co-founder Laurel Sutton explains the challenges of brand naming on WGLT

FireEye in New York Times

SAN FRANCISCO — FireEye, a cybersecurity company that has been involved in a number of prominent investigations, including the 2016 attack on the Democratic National Committee, alerted Facebook in July that it had a problem. Security analysts at the company...
By |August 23rd, 2018|Our Names in the News|Comments Off on FireEye in New York Times

Catchword names Soluna, the world’s first blockchain infrastructure company powered entirely by renewable energy

Catchword-named Soluna launches blockchain infrastructure project
Catchword-named blockchain infrastructure company Soluna has launched, and made headlines with its announcement of plans for the first utility-scale computing facility powered entirely by its own renewable energy sources. The company will develop a 900MW wind farm to supply all the energy...
By |August 2nd, 2018|CatchThis News, Catchword Naming Work, Company Naming, In-the-News|Comments Off on Catchword names Soluna, the world’s first blockchain infrastructure company powered entirely by renewable energy

Vudu in Variety

Catchword name in Variety
Walmart is in fact looking at entering the subscription-video space to compete with Netflix, Amazon and Hulu, sources confirmed — and the retailing giant is planning to launch the service through its Vudu digital-entertainment division, Variety has learned. Vudu has...
By |July 19th, 2018|Our Names in the News|Comments Off on Vudu in Variety

Catchword-named consumer electronics brand AVITA launches in the Americas

AVITA named by Catchword
Congratulations to AVITA for a successful launch in the Americas last month! The Hong Kong-based manufacturer of laptops, smart home devices, and other consumer electronics designed to fit the modern lifestyle began distribution of its Clarus laptop through Walmart in...
By |July 17th, 2018|CatchThis News, Catchword Naming Work, Company Naming|Comments Off on Catchword-named consumer electronics brand AVITA launches in the Americas

A Johnnie on Brand

Catchword's Erin Milnes profiled by St. John's College
Erin Milnes (A88) loves to create new words. Not words to be added to the dictionary, but brand names for new products and companies. Milnes is the creative director for Catchword Branding in Oakland, California. The company has named more than 1,000...
By |June 7th, 2018|Catchword in the News|Comments Off on A Johnnie on Brand