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10 reasons why there are so many “X and Y” brand names these days

Catchword explains X & Y brand naming trend
Names with the form “____ and _____” have become ubiquitous. The form isn’t new -- Ben & Jerry’s, Johnson & Johnson, and Abercrombie & Fitch have been around for years -- but recently it seems like this type of name...
By |June 26th, 2018|CatchThis News, Company Naming, Product Naming|Comments Off on 10 reasons why there are so many “X and Y” brand names these days

A switch worth hitting: Name review of Signify

Philips Lighting has changed its name to Signify. Why is this significant? First, a little background: in 2016, Philips Lighting was spun off from the Netherlands-based multinational Philips Corporation (which was founded in 1891 by a Philips father and son...
By |June 5th, 2018|CatchThis News, Name Reviews|Comments Off on A switch worth hitting: Name review of Signify

Smell ya later: Name review of Phlur

We’re all familiar with the non-English words used as brand names, like Kijiji, Bodega, Prego, or Uber. We’re probably more familiar with intentionally misspelled words used as brand names, like Tumblr or Lyft. Non-English names (especially European and specifically French-derived)...
By |April 17th, 2018|CatchThis News, Name Reviews|Comments Off on Smell ya later: Name review of Phlur

Sparkling fun: Name review of bubly

The seltzer tsunami washing over America has not abated, and this month it was announced that one of the biggest bastions of beverage is getting in the game. Introducing bubly, brought to you by PepsiCo. I’ve gotta say, Pepsi’s new...
By |February 22nd, 2018|CatchThis News, Name Reviews|Comments Off on Sparkling fun: Name review of bubly

Pardon the paradox: Brandless name review

A new online retailer has launched to provide natural food, eco-friendly household items, and socially conscious personal care items. The company’s name is Brandless. from www.brandless.com Much like No-Ad sunscreen (which, if you can't guess, doesn’t run any advertisements), the...
By |January 23rd, 2018|CatchThis News, Company Naming, Name Reviews|Comments Off on Pardon the paradox: Brandless name review

Uniquely meh: Name review of Uniquely J

Jet, the aspiring giant online retailer trying to swipe a slice of Amazon’s (organic) Whole Foods pie has just launched a slightly upscale house brand for food and other household essentials. They’re calling it Uniquely J. Jet.com spokeswoman Meredith Klein told...
By |October 12th, 2017|Branding, CatchThis News, Company Naming, Name Reviews|Comments Off on Uniquely meh: Name review of Uniquely J

A long, slow crumble: Name review of Android Oreo

The wheels of time turn and turn. We grow older. Our phones keep telling us we need to upgrade or update our operating systems. Such is the way of life. For those who have neither a sweet tooth nor bluetooth,...
By |September 13th, 2017|CatchThis News, Name Reviews|Comments Off on A long, slow crumble: Name review of Android Oreo

The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar

Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero to Coke Zero Sugar, promising that Coca Cola Zero Sugar will have an “even better unique blend of flavors” …...
By |August 3rd, 2017|Branding, CatchThis News, Product Naming|Comments Off on The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar

What’s the Gig deal? Name review of Gig car share

The Bay Area is undeniably the wild west of new tech. And if Uber and Lyft thought this town ain’t big enough for the both of them, well, they’ve got another thing coming; there’s a new horse in town. The next means...
By |June 8th, 2017|CatchThis News, Name Reviews|Comments Off on What’s the Gig deal? Name review of Gig car share

About face! Name review of Dotdash

In the tech world, if you don't evolve, you fall behind. And when you fall too far behind, even the most up to date Mapquest directions won’t necesarily get you caught back up. (Just ask Jeeves. Or Yahoo.) About.com, founded at...
By |May 18th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on About face! Name review of Dotdash