CatchThis Blog

Catchword ranked #1 naming agency, two years in a row!

Erin Milnes

December 12, 2018

Catchword is proud to announce that for the second year in a row, Clutch – the leading provider of ratings and reviews for creative agencies – has ranked Catchword as #1 among Global Leaders in the naming industry. “The caliber of Catchword’s clients, paired with its consistent high marks for all elements of naming and […]

Gentlemen of Athleisure: Name review of Hill City

Erin Milnes

November 27, 2018

San Francisco-based apparel giant Gap Inc. recently launched Hill City, a men’s luxury activewear brand. The new brand is essentially a men’s Athleta (another Gap-owned apparel maker, known for yoga pants, leggings,  sweaters, and other day-to-night activewear for women). Both companies serve consumers who are looking to own fewer and better clothes (and don’t mind […]

Washington Post quotes Catchword’s Laurel Sutton on National Landing, the new name for Amazon HQ2’s neighborhood

Erin Milnes

November 20, 2018

The Washington Post sought Catchword’s expert input in its recent story on National Landing, the new neighborhood for Amazon’s HQ2a (or is it 2b?) in Northern Virginia. Co-founder Laurel Sutton was happy to oblige. “When they come up with a name like National Landing, it is not to serve the needs of the people who […]

Campus Explorer rebrands with a new name from Catchword: Archer Education

Erin Milnes

November 13, 2018

The company uses outcome-focused, predictive modeling to help schools pinpoint more of the right prospects. Catchword developed Archer to suggest this precision as well as the overarching, full-lifecycle package of services.

Catchword’s Soluna wins Transform award

Erin Milnes

November 1, 2018

Catchword is very proud to announce that Soluna has been recognized with a 2018 Transform Award for Naming Strategy. Catchword developed the name earlier this year for the groundbreaking blockchain infrastructure firm, the first to be fully powered by its own renewable energy. The Transform Awards Winners Book explained the win this way: “The judges […]

Just for kicks: Name review of Nissan Kicks

Erin Milnes

October 30, 2018

Nissan has introduced an affordable new crossover utility vehicle (that means somewhere between an SUV and a hatchback/wagon): the Kicks. The subcompact will be sold globally, replacing the Juke in the U.S. Overall, reviews so far have been pretty good, particularly on the value-to-price metric. But will the name drive traffic? I say it’s green lights […]

Catchword co-founder Laurel Sutton quoted in MarketPlace

Payal Jambusaria

October 19, 2018

Laurel Sutton, a Catchword co-founder, was quoted in a MarketPlace article about the renaming of government agencies by the Trump Administration President Donald Trump, who created a business out of licensing his name, recently tried his hand at branding something else: the North American Free Trade Agreement. The United States, Canada and Mexico struck a […]

Catchword founder Maria Cypher profiled in NamesCon

Erin Milnes

October 18, 2018

Our very own Maria Cypher was selected as a featured attendee for NamesCon 2019 and profiled in its magazine! FAST FACTS Location: Oakland, California Time spent in the domain industry: Almost 20 years Favourite extension: .com Tell us which domain you wish you owned: CarInsurance.com would help the bank account Currently reading: “The Lessons of […]

EEI launches fintech software spinoff with a Catchword name: Ninth Wave

Payal Jambusaria

October 12, 2018

Fintech innovator and finance industry leader Enterprise Engineering, Inc. (EEI) has launched Ninth Wave, a software company with an innovative approach to financial data and a name developed by Catchword. Built from the ground up for the world’s largest global banks and wealth managers, the Ninth Wave platform provides integrated delivery and aggregation of every […]

Global life science services platform unites under Catchword name: Eversana

Erin Milnes

October 4, 2018

This week, the fast-growing life science services platform built in partnership with investment firms Water Street Healthcare Partners and JLL Partners unveiled its new name and brand: Eversana. Catchword developed the name, a blend of ever and sana (Latin for “healthy”), to convey the company’s long-term commitment to advance life sciences for a healthier world. […]