CatchThis Blog

Pi Charging expands its brand with a new name from Catchword: Spansive

Erin Milnes

April 11, 2019

CEO and cofounder John MacDonald explained in a post on Medium that the new name, born from the word expansive, means “growth, expansion, and action” and reflects the company’s growing team and expanding business and vision.

How to use “negative” brand names to good effect – How Brands Are Built guest post

Erin Milnes

April 10, 2019

This week, Catchword’s own Mark Skoultchi explores how a word’s negative baggage can actually help a brand name carry more weight with its target audience.

Baby naming, influencer culture, and personal branding: Catchword co-founder Laurel Sutton on Baby Names Podcast

Erin Milnes

March 14, 2019

Catchword co-founder Laurel Sutton recently spoke with about celebrity names (baby and otherwise), personal brands, and other namely things on its podcast.

Pardon my French: Name review of Bonvoy

Alex Kelley

March 5, 2019

Even people who like to contrive pronunciation issues, like your friend who insists on ordering a “kwa-sánt” at Starbucks, won’t be able to mess up Bonvoy.

Clutch names Catchword #1 marketing/advertising agency in New York and San Francisco

Erin Milnes

March 1, 2019

To our dear readers, this may sound like more of the same — after all, just a few months ago Catchword announced that it was ranked #1 naming agency worldwide by Clutch for the second year in a row — but this time the competitive field includes all marketing and advertising agencies.

Catchword co-founder Laurel Sutton to present “It’s a Wrap,” an exploration of fast food naming, March 13 in San Francisco

Erin Milnes

February 27, 2019

As a linguist as well as professional namer, Laurel will provide insight into the names of fast food and how they reflect our culture.

Catchword-named Gainbridge off to a flying start with Indy 500 sponsorship

Erin Milnes

February 7, 2019

The Indianapolis 500 has a new presenting sponsor, and it bears a Catchword name.

Aetna and Apple team up on Attain, new healthcare program named by Catchword

Erin Milnes

February 1, 2019

Attain combines a member’s health history with their Apple Watch® activity to provide personalized goals, achievable actions, and big rewards—such as an Apple Watch or gift cards from popular retailers.

Catchword named top branding agency by DesignRush

Erin Milnes

January 28, 2019

DesignRush cited Catchword’s impressive portfolio, client list, & case studies, industry reputation and thought leadership, and team expertise as the factors that set Catchword apart from its competition.