CatchThis Blog

The ultimate nightcap? Name Review of Driftwell, Pepsi’s sleep aid drink


September 23, 2020

With two ingredients proven to promote relaxation and reduce stress, this functional water is designed to get you far more than 40 winks. But is the name “Driftwell” a dream-come-true, or simply a snoozefest?

Catchword ranked #1 B2B service provider in California


September 21, 2020

Competition was fierce in the Golden State, with thousands of agencies contributing to an economy that’s not only the largest among the states but is the 5th biggest in the world.

Catchword awarded Hermes Gold for WomenLift Health


July 28, 2020

Catchword developed the name for the new nonprofit organization within Stanford Global Health that is improving health around the world by investing in women’s leadership.

Sounds About Right: Name Review of Mmhmm


July 21, 2020

At a time when joy is hard to come by, Mmhmm is likely to inject a dose of surprise and delight that we all could use, but despite the new brand’s strengths, there are some real issues with its name.

Stanford’s WomenLift Health: Promoting women’s leadership with a name from Catchword


June 4, 2020

The new nonprofit promotes and supports women in health-leadership positions around the world.

Do you speak Covid? The new language of our times


May 21, 2020

Nationwide lockdowns are reshaping the world, and after just two months, our lives already bear little resemblance to what they once were. As we grapple to understand Covid-19 and its implications, we can’t help but see the vocabulary it is ushering in. Here’s a sampling of the lingo we’ve become all too familiar with.

Five ways to future-proof your company name: How Brands Are Built guest post


May 19, 2020

Tips for how businesses can make sure their name will stand the test of time

Top branding agencies


March 31, 2020

Whether colleague or competitor (or both!), these folks share the branding lens through which we view the world, and truly get why we love what we do.

Catchword named top naming firm by Clutch for 4th consecutive year


March 16, 2020

Consistent high marks, together with the company’s significant market presence, maintained Catchword’s lead in the burgeoning field of 2,775

Catchword’s Maria Cypher does the math on “+” brands in Time Magazine


March 2, 2020

“’The value of + is that it implies more, better, premium,’ explains Maria Cypher, … ‘without being specific as to content, scale, or degree of premium-ness.’