CatchThis Blog

Top 10 traits of great namers: Do you have the right stuff?


February 12, 2020

Here’s the truth behind what it really takes to succeed as a professional namer.

Goodbye, Storyscape. We’ll miss you!

Erin Milnes

February 5, 2020

For a fantasy and sci-fi geek like me, the Storyscape series was a dream project, and I loved playing the games.

2019 Round-Up: The Best Names, Words, Taglines, and More


December 19, 2019

Two thousand nineteen: the year of VSCO girls, even more Netflix hits, climate activism, the passing of a Reddit icon, and (oh!) a slew of new and approved words. December is always a blast here at Catchword as we get to look back at the words, names, and taglines that rocked the branding world, and […]

Biotech innovator Kyn Therapeutics rebrands with new name from Catchword: Ikena


December 17, 2019

The Boston-based, clinical-stage biotechnology company, founded in 2016, discovers and develops patient-directed, biomarker-driven therapies for cancer patients who need life-saving treatment.

Celebrity pet names

Erin Milnes

December 11, 2019

According to, the number of pet names influenced by musicians, actors, royals, and other celebs is way up this year.

Catchword ends the year as #1 branding firm on Clutch Global 1000


December 5, 2019

Clutch, the leading B2B ratings and reviews platform, has ranked Catchword #1 worldwide for branding AND placed Catchword in the #3 position for best B2B service providers in every category in its 2019 report.

Pride and Promise

Erin Milnes

November 19, 2019

I’ll admit to a flush of pride at seeing Nature’s Promise prominently displayed in nearly every aisle. Catchword developed the name for Ahold’s private label line of natural and organic products.

Catchword recognized with 2019 Transform Award for Attain by Aetna


November 14, 2019

It is the second time in as many years that Catchword has taken home a trophy.
The name Attain, bold and slightly tech-y in tone, instantly expresses the empowerment and satisfaction of achieving your health goals through daily activity.

Why apps and startups have human first names these days: Catchword’s Laurel Sutton in Vox


November 7, 2019

You may have noticed that many money-related apps and services have human first names these days. News and opinion site Vox has noticed too and asked Catchword co-founder Laurel Sutton to help readers understand the trend.

Catchword-named Storyscape, narrative game from FoxNext, launches in US


November 5, 2019

Catchword recommended the name Storyscape for its clear expression of the expansive, immersive nature of each adventure.