CatchThis Blog

Much ado and much adon’t: Name review of Nothing


February 17, 2021

This consumer tech startup from OnePlus co-founder Carl Pei is big news. Does the name do it justice, or is it a big, well, nothing?

Catchword wins Transform Award for WomenLift Health


December 30, 2020

For the third consecutive year, Catchword has been honored with a Transform Award for Best Naming Strategy, this time for WomenLift Health, the name of the new nonprofit within Stanford Global Health that improves health around the world by investing in women’s leadership.

Clutch names Catchword a worldwide leader for 2020: #1 for branding and #2 for all B2B services combined


December 10, 2020

“What really blows my mind and makes me prouder than you can imagine, is Catchword’s position as second in the world amongst 200,000+ B2B service providers.” – Maria Cypher

How to avoid creating culturally insensitive brand names: How Brands Are Built guest post


November 16, 2020

No one wants to be the next Aunt Jemima, Fair & Lovely, or Washington Redskins. This week’s How Brands Are Built features Catchword linguist Laurel Sutton on how to ensure your brand name doesn’t hurt you or your customers.

MarCom Awards recognizes Catchword with gold for WomenLift Health


November 5, 2020

“What a thrill to be recognized again with this high honor, especially for work on such a meaningful project,” Catchword co-founder Maria Cypher said.

Catchword named a top branding agency for 2020 by


October 29, 2020

A leading resource for small business online tools, products, and services, ranked Catchword #3 nationwide.

MUSE Creative Awards honors Catchword with gold for URSA: Music Extreaming


October 9, 2020

The 2020 MUSE award is the second gold for Catchword’s work on URSA, which earlier captured the high honor from the MarCom Awards.

The ultimate nightcap? Name Review of Driftwell, Pepsi’s sleep aid drink


September 23, 2020

With two ingredients proven to promote relaxation and reduce stress, this functional water is designed to get you far more than 40 winks. But is the name “Driftwell” a dream-come-true, or simply a snoozefest?

Catchword ranked #1 B2B service provider in California


September 21, 2020

Competition was fierce in the Golden State, with thousands of agencies contributing to an economy that’s not only the largest among the states but is the 5th biggest in the world.

Catchword awarded Hermes Gold for WomenLift Health


July 28, 2020

Catchword developed the name for the new nonprofit organization within Stanford Global Health that is improving health around the world by investing in women’s leadership.

Create the Perfect Brand Name