CatchThis Blog

Catchword: brand naming’s Clutch player

Erin Milnes

October 31, 2019

NBC Sports Group and PwC review their experience with Catchword. Our client-centric, proven process for creating stand-out, strategic names is why we have a perfect 5-star rating on leading agency review site Clutch.

MarCom Awards presents Catchword with gold for URSA: Music Extreaming

Erin Milnes

October 22, 2019

Catchword takes gold in its first entry to the competition, one of the largest and most-respected in the world.

Catchword shortlisted for Transform Award with Attain by Aetna

Erin Milnes

September 23, 2019

The name Attain, bold and slightly tech-y in tone, instantly expresses the empowerment and satisfaction of achieving your health goals through daily activity.

Have you heard the Knewz? Name review of News Corp’s new site

Alex Kelley

September 19, 2019

News Corp, the mass media conglomerate that owns Dow Jones & Company (publisher of The Wall Street Journal and Barron’s), the New York Post, The Times (of London), Foxtel (Australian TV), HarperCollins, and others, is launching a new news aggregation app and website: Knewz.

FUCT Schitt, Piss Off Fat Bastard: Catchword’s Raunchy Name Roundup

Erin Milnes

August 13, 2019

An assortment of the vulgar, offensive, oversexed, profane, scatological, and just plain tasteless

Vulgar, scandalous, immoral? SCOTUS says OK for trademark

Erin Milnes

August 6, 2019

SCOTUS unanimously ruled that the law enabled the government to discriminate against trademarks that espouse particular points of view and there fore violates the First Amendment’s protection of free speech.

Smart Home or Helpful Home? Catchword partner, Werner Brandl, weighs in on Google’s communication shift.

Mark Skoultchi

July 24, 2019

Werner Brandl, a close naming partner of Catchword in Germany, wrote an interesting piece on the use of “smart” to characterize today’s intelligent home products. In particular, Brandl’s piece focuses on Google (including its Nest brand of home products) and considers the search giant’s communication shift away from “smart home” to “helpful home.” Here is […]

Send me a Textile: Nuuly clothing-subscription name review

Alex Kelley

July 18, 2019

If you are into (or just currently in) clothes, you may want to try this on for size: Urban Outfitters, Inc. (UO) has just launched Nuuly, a clothing-subscription service. For 88 bucks a month, subscribers can choose 6 items from UO, Anthropologie, Free People, third-party designers and vintage collections—and then swap them out for new […]

All about brand naming: Maria Cypher interview with MarkUpgrade

Erin Milnes

July 12, 2019

Tapping on her vast experience leading a top naming firm for 20 years, Maria discusses current trends in brand naming, secrets to a successful name, and some Absolutely Nots in naming.

Settling the debate: Truist name review

Alex Kelley

July 5, 2019

Did SunTrust and BB&T really make as big of a mistake as the peanut gallery contends with Truist?