Trademark Screening

Preliminary Availability Screening | We put the do in due diligence.

Although strategic alignment and creative vitality are key to name development, at the end of the day, names must be available for use. Catchword’s expert preliminary search process ensures the greatest chance of success when name candidates undergo full trademark search. After all, there’s only one thing worse than finding out that the name you just fell in love with means “Your sister is a bag of hammers” in Samoan. And that’s finding out that it doesn’t—but you can’t legally own it.

Before recommending names, our search team screens them in the appropriate combination of USPTO, Google, and country and industry-specific databases—determined in discussion with your corporate counsel. (If you don’t have a good trademark attorney, we’re happy to recommend one.) If domain availability is required, we’ll also screen for .com availability and provide an opinion on purchasability.

Our extensive research allows us to present names that are much more likely to clear your counsel’s full trademark search. It also weeds out names that, while not legally infringing, raise marketing concerns because they might recall a competitor’s name (or a porn site, or a startup that went down in flames). Think of our trademark team as your attorney’s new BFF.

How to Trademark a Company or Product Name.

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Catchword named top naming agency in the world 2017On Friday, Clutch—the leading provider of unbiased ratings and reviews for marketing agencies—announced its Global Leaders in Naming, and Catchword ranks as the #1 naming agency worldwide!

“It’s no easy feat standing out from the rest when it comes to the naming industry,” said Clutch Business Analyst Jenna Seter. “On Clutch, where the naming competition is especially fierce, it’s even harder to be distinguished as one of the best companies that provide naming services.”

With 20 reviews from clients such as Corning, Plantronics, and BlackBerry, Catchword averaged a perfect 5 stars across the four categories of Quality, Schedule, Cost, and Willingness to Refer— landing us in the top spot in a field of 159 naming-service providers.

Clutch evaluates each agency through in-depth phone interviews with vetted clients, along with an analysis of overall experience and market presence. The client and project details in these reviews are often more helpful for potential clients than simple testimonials or star ratings. We are deeply grateful to the clients who took the time to provide Clutch their thoughts about their Catchword experience.

“Clutch is very proud of all of the agencies [that have] earned their spot as leaders on our platform,” Seter continued. “At the #1 spot for naming agencies on Clutch, Catchword is certainly no exception.”

As Catchword approaches its 20th anniversary in 2018, we are simply delighted to be recognized in this way. Our co-founder Maria Cypher said it best: “We love what we do, and we’re constantly striving to create the best names and the most satisfying client experiences. And well, to be validated for it feels pretty darn good.”

Heartfelt thanks to all our clients and partners for being an integral part of our success and for sharing in our excitement!

On Friday, Clutch—the leading provider of unbiased ratings and reviews for marketing agencies—announced its Global Leaders in Naming, and Catchword ranks as the #1 naming agency worldwide!

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