Trademark Screening

Preliminary Availability Screening | We put the do in due diligence.

Although strategic alignment and creative vitality are key to name development, at the end of the day, names must be available for use. Catchword’s expert preliminary search process ensures the greatest chance of success when name candidates undergo full trademark search. After all, there’s only one thing worse than finding out that the name you just fell in love with means “Your sister is a bag of hammers” in Samoan. And that’s finding out that it doesn’t—but you can’t legally own it.

Before recommending names, our search team screens them in the appropriate combination of USPTO, Google, and country and industry-specific databases—determined in discussion with your corporate counsel. (If you don’t have a good trademark attorney, we’re happy to recommend one.) If domain availability is required, we’ll also screen for .com availability and provide an opinion on purchasability.

Our extensive research allows us to present names that are much more likely to clear your counsel’s full trademark search. It also weeds out names that, while not legally infringing, raise marketing concerns because they might recall a competitor’s name (or a porn site, or a startup that went down in flames). Think of our trademark team as your attorney’s new BFF.

How to Trademark a Company or Product Name.

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The wheels of time turn and turn. We grow older. Our phones keep telling us we need to upgrade or update our operating systems. Such is the way of life.

For those who have neither a sweet tooth nor bluetooth, let me catch you up: Android uses alphabetically sequenced candy names for their major operating system updates and upgrades. They started with Cupcake (1.5) and have hit every letter until most recently Nougat (7.0 and 7.1). Now, Android 8.0 is inbound, and they’re calling it Oreo.

from www.Android.com

 

Brand collaborations like this do provide some fun co-marketing opportunities. Beyond that … it’s America’s favorite cookie. Need I say more?

I’ll admit it. I’m having trouble coming up with interesting stuff to talk about. The name is neither surprising nor edgy. It does what it needs to do: continue Android’s OS naming architecture and be cute … that’s about it.

It may be a lifetime till we reach Android … Zagnut? We’re barely over halfway through the alphabet! (Get it, Google? Alphabet?) And though this naming architecture is starting to grow stale on me, personally, there isn’t really a reason not to MILK it for all it’s got.

At the end of the day, a cookie’s a cookie. I’ll still eat it.

And though this naming architecture is starting to grow stale on me, personally, there isn’t really a reason not to MILK it for all it’s got.

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