Trademark Screening

Preliminary Availability Screening | We put the do in due diligence.

Although strategic alignment and creative vitality are key to name development, at the end of the day, names must be available for use. Catchword’s expert preliminary search process ensures the greatest chance of success when name candidates undergo full trademark search. After all, there’s only one thing worse than finding out that the name you just fell in love with means “Your sister is a bag of hammers” in Samoan. And that’s finding out that it doesn’t—but you can’t legally own it.

Before recommending names, our search team screens them in the appropriate combination of USPTO, Google, and country and industry-specific databases—determined in discussion with your corporate counsel. (If you don’t have a good trademark attorney, we’re happy to recommend one.) If domain availability is required, we’ll also screen for .com availability and provide an opinion on purchasability.

Our extensive research allows us to present names that are much more likely to clear your counsel’s full trademark search. It also weeds out names that, while not legally infringing, raise marketing concerns because they might recall a competitor’s name (or a porn site, or a startup that went down in flames). Think of our trademark team as your attorney’s new BFF.

How to Trademark a Company or Product Name.

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Washington Post logo from https://www.washingtonpost.com/mobile/?utm_term=.93b947f30154 retrieved 3/23/17If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant. Yet Bixby could be hard for some users to call upon because of the placement of one letter: the “x.”

The “x” in Bixby sounds essentially like a “k” and an “s” combined, which is difficult for many people around the world to say, according to linguists, including for those in Samsung’s native South Korea.

“Lots of languages do not allow for certain kinds of consonant clusters,” William Idsardi, head of the linguistics department at the University of Maryland, said in an email.

Samsung logo from Wikimedia Commons retrieved 3/23/17Bixby can also be a good brand for Samsung because it doesn’t have many preexisting associations with it, said Laurel Sutton, co-founder of the naming firm Catchword, linguist and information officer for the American Name Society. Sutton said that some may remember “Incredible Hulk” actor Bill Bixby, or know another person with that name, but it’s not a particularly common word. …

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… Bixby can also be a good brand for Samsung because it doesn’t have many preexisting associations with it, said Laurel Sutton, co-founder of the naming firm Catchword, linguist and information officer for the American Name Society. …

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