Developing a tagline to enhance and further position a brand is a natural and efficient extension of our naming services (and it’s fun!). With the right tagline, we can reinforce messaging evoked by the brand name or provide new and complementary messaging. Powerful slogans are a great way to emotionally engage external audiences, galvanize internal ones, and improve brand recall.
On the other hand, sometimes what’s needed is not a clever tagline but a phrase that plainly describes what your brand is—what we call a descriptor. Appending a descriptor to a brand name can be very helpful when you want to identify the industry or product category to which a brand belongs. A descriptor is also a godsend if you’re looking for a way to expand upon a brand name to create an available domain name. Have a peek at some of our Taglines & Descriptors.