food and beverage naming

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McBistro
Dreamery
Natures's Promise
Muffin Tops
Eska
read the case study
Pepsi Blue

Customized chicken sandwich from McDonald's
(food naming)

Dreyer's premium ice cream
brand (food naming)

Stop&Shop's natural/organic
food brand (food naming)

Safeway's premium beef brand
(food naming, with Addis)

glacially filtered bottled water
(beverage naming)

Pepsi's electric-blue berry
cola (beverage naming)