apparel / fashion

Crazy8
read the case study
Sprize
Stain Defender
Securest
Savvi
Jones New York: Signature

Gymboree's clothing line
& chain (retail naming)

Gap customer loyalty
rewards program (retail naming)

Dockers' stain-repellent
technology (ingredient naming)

Rhodia's flame-resistant
sleepwear (technology naming)

retail chain of formalwear
(retail naming)

apparel for the urban woman
(product naming)